OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making. Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries. Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to rel ...
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Paula Macaggi Podcasts

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88. Ferrero's SVP of Media and Marketing Services, Danielle Sporkin: "ROAS is only the starting point."
29:06
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29:06In this episode of OFFBounds, host Paula Macaggi sits down with Danielle Sporkin, SVP of Media and Marketing at Ferrero, to explore how one of the world’s most beloved confectionery companies is balancing heritage with innovation. From Nutella and Kinder to Butterfinger and Keebler, Ferrero’s portfolio is as diverse as it is iconic. Danielle shares…
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87. NVIDIA's VP and GM of AI for Retail, CPG and QSR, Azita Martin: "Physical AI is the next big wave"
35:27
35:27
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35:27In this episode of OFFBounds, Paula Macaggi sits down with Azita Martin, VP & GM of AI for Retail, CPG, and QSR at NVIDIA, the world’s most valuable company. Together they explore how AI is transforming retail, from e-commerce and supply chain optimization to computer vision, robotics, and digital twins. Azita shares real-world examples from compan…
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86. Danone North America's CMO, Linda Bethea: "Health and wellness is at a tipping point in America"
19:06
19:06
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19:06In this episode of OFFBounds in partnership with Groceryshop, Paula Macaggi sits down with Linda Bethea, CMO of Danone North America, to explore how one of the world’s largest food companies is navigating a massive shift in consumer behavior. From the rise of GLP-1 medications and America’s growing focus on wellness, to innovations like Oikos Fusio…
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85. Papa Johns' CMO, Jenna Bromberg: “Your attitude determines your altitude.”
28:31
28:31
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28:31In this episode of OFFBounds, Paula sits down with Jenna Bromberg, Chief Marketing Officer of Papa Johns, to explore how pizza, hospitality, and retail collide in her career journey. From Pizza Hut to Hilton to Carter’s and now Papa Johns, Jenna shares how each experience shaped her leadership and vision for the brand. We talk about personalization…
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84. Grendene's CDO, Jessica Alsing: “Authenticity and community will always beat the playbook.”
23:16
23:16
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23:16In this episode of OFFBounds, Paula Macaggi sits down with Jessica Alsing, Chief Digital Officer at Grendene Global Brands — the powerhouse behind Melissa, Ipanema, and Rider. Jessica shares how she helped Melissa achieve 12x growth in the U.S., why storytelling and community are essential to building authentic global brands, and the leadership les…
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83. April Sabral on Positive Retail Leadership: “If you don’t believe it, you won’t achieve it — and neither will your team.”
33:03
33:03
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33:03In this episode of OFFBounds, Paula Macaggi sits down with retail leadership expert and author April Sabral to explore how positivity can transform teams, culture, and results. From her start as a 17-year-old sales associate to leading hundreds at Starbucks, Banana Republic, and David’s Tea, April shares lessons from three decades in retail leaders…
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82. Loblaw's CDO Lauren Steinberg: "We were able to create the market demand."
33:00
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33:00Lauren Steinberg, Chief Digital Officer at Loblaw Companies Limited, shares how Canada’s largest retailer transformed from an in-store-only business into a multi-billion-dollar digital powerhouse. She reveals how building a “startup within the enterprise” enabled agility and innovation at scale, the role of personalization and AI in reshaping onlin…
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81. Ulta Beauty's SVP Digital and Ecommerce, Josh Friedman:"We just hit 45 million loyalty members."
24:21
24:21
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24:21While in Singapore for NRF APAC 2025, Paula Macaggi sits down with Josh Friedman, SVP of Digital & E-commerce at Ulta Beauty, to explore how the iconic beauty retailer is blending personalization, AI, and omnichannel innovation to shape the future of shopping. From the Shop My Store feature and 45 million–strong loyalty program to a thriving online…
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80. (Recorded Live) How Happy Employees Create Better Retail Customer Experiences | NRF APAC 2025
23:28
23:28
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23:28In this special episode recorded live at NRF APAC 2025 in Singapore, Paula Macaggi sits down with Panchalee Weeratammawat, Chief People Officer at Central Retail Group, and Mia Anderson, GM of Retail and Channels at 2degrees, to explore how investing in employee happiness leads to stronger customer experiences and business growth. From transforming…
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79. Mecca Brands' CRO, Ian Burl: "The way you make an experience better is by thinking about emotion."
37:23
37:23
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37:23In this episode recorded in Singapore for NRF APAC 2025, Paula Macaggi sits down with Ian Burl, Chief Retail Officer at Mecca Brands, Australia's leading prestige beauty retailer. Ian shares how Mecca has built a cult-like following by designing every part of the customer journey around how people feel. From spending every Friday on the store floor…
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78. DingDong Fresh's VP, Shaoming Yang: “We digitized everything and all decisions are made by AI.”
24:40
24:40
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24:40In this episode, Shaoming Yang, VP of DingDong Fresh, shares how the company is transforming grocery retail in China through a deeply integrated, AI-powered model. From operating over 1,000 dark stores to delivering live seafood in under 30 minutes, DingDong combines precision forecasting, supply chain innovation, and customer personalization to cr…
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77. Myntra's CEO, Nandita Sinha: "Myntra is shaping the Indian fashion market."
27:30
27:30
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27:30India is one of the fastest-growing retail markets in the world, and at the center of its fashion and lifestyle revolution is Myntra, one of the country’s largest e-commerce platforms. In this episode, Paula Macaggi sits down with Nandita Sinha, CEO of Myntra, to explore how the company is digitizing a still largely offline market, shaping Gen Z sh…
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76. Lotte Retail's Group CEO, Sam Kim: "In Korea, there is no online or offline, there is just shopping"
33:19
33:19
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33:19Retail in APAC Series with NRF APAC 2025: Korea Retail in South Korea doesn’t look like retail anywhere else. With over half of all shopping happening online, the line between digital and physical has completely disappeared. At the center of it all is Lotte Retail, a household name that’s now rethinking everything it does. In this episode, Group CE…
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75.NRF APAC 2025: What Asia-Pacific Is Teaching the World About Retail
17:46
17:46
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17:46In this special episode recorded live at NRF APAC 2025 in Singapore, Paula Macaggi kicks off a six-part series exploring the boldest innovations and biggest challenges shaping retail across Asia-Pacific. From Indonesia’s 22,000-store convenience giant to India’s booming quick commerce scene and Korea’s "no-line" retail revolution, this episode is p…
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74. Tony's Chocolonely's Head of North America, Dusan Vujovic: “Transparency isn’t a marketing strategy. It’s a responsibility.”
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33:30In this episode, Paula Macaggi sits down with Dusan Vujovic, Head of North America at Tony’s Chocolonely, to explore how the Dutch-born chocolate brand is rewriting the rules of ethical business in the U.S. retail landscape. From turning a mission into a movement to breaking into a competitive $4B market, Dusan shares how Tony’s combines bold story…
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73. Vitamin Shoppe's COO, Andrew Laudato: "IT teams have to earn the right to innovate"
31:38
31:38
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31:38In this episode, I sit down with Andrew Laudato, COO of The Vitamin Shoppe, a leading U.S. health and wellness retailer with 650+ stores, to explore how great IT teams are built, why innovation starts with operational excellence, and how AI is transforming retail. From vibe coding and RPA to inclusivity and composable commerce, Andrew shares why te…
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72. About You's Co-CEO, Tarek Müller: "We want to become the global number one"
47:30
47:30
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47:30In this episode of OFFBounds, I sit down with Tarek Müller, Co-Founder and Co-CEO of About You, to unpack how he built one of Europe’s most innovative fashion-tech companies from the ground up. From early bets on mobile and influencer marketing to launching a hybrid model that combines retail and enterprise software, Tarek shares the strategies beh…
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71. East Side Story: Why APAC Is Retail’s Hottest Market
20:14
20:14
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20:14In this special episode of OFFBounds, Paula Macaggi invites you to Singapore for NRF APAC 2025, the region’s biggest retail event, to explore why Asia-Pacific is the most powerful engine of global retail growth. With 60% of the world’s population and 3.49 billion people expected to join the middle class by 2030, APAC is transforming how the world s…
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70. Catalyst Brands' CDO, Mike Dupuis: "AI is changing retail profoundly."
26:01
26:01
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26:01In this episode, Paula sits down with Mike Dupuis, Chief Digital Officer at Catalyst Brands (Aéropostale, Nautica, Lucky Brand, Brooks Brothers, Eddie Bauer, and JCPenney), to explore the art of digital transformation at scale. We discuss the evolution from 2 brands to 1,700+ stores, the challenge of building unified tech and data platforms, and th…
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69. Hamley's CXO, Paul Porter: "Consumers demand memorable experiences."
31:26
31:26
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31:26Join me as I sit down with Paul Porter, Global Chief Experience Officer at Hamleys, the world’s oldest and most iconic toy retailer, for a deep dive into the art of creating unforgettable in-store experiences. In this episode, we discuss how Hamleys has captivated generations of shoppers for 265 years, the magic behind its seven floors on London’s …
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BONUS EPISODE: A Quick Fire Chat with Shoptalk's Ben Miller
20:17
20:17
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20:17Shoptalk Europe - https://shoptalkeurope.com OFFBounds listeners can get a discount using the codes below: 🎟️ Retailers and Brands, use code RBOFFBO20 🎟️ General Attendees, use code GAOFFBO20AD: ----- In this special BONUS episode of the OFFBounds podcast, host Paula Macaggi had a coffee chat with Ben Miller, VP of Original Content & Strategy at Sh…
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In this special episode recorded in London, bestselling author and retail leader Ron Thurston joins Paula Macaggi to launch his new book Human Pride—a bold call to embrace what makes us human in an age dominated by AI. They discuss how frontline retail, purpose-driven leadership, and personal pride are the real future-proofing tools in a changing j…
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67. Selfridges' CTO, Ross Beaumont: “If you don’t notice the tech, that means it’s working.”
44:20
44:20
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44:20Step inside the yellow-bag world of Selfridges as host Paula Macaggi sits down with CTO Ross Beaumont to reveal how a 1906 department store stays at the cutting edge of luxury retail: from “Selfridges Unlocked” keys that trade spend for once-in-a-lifetime experiences, to ReSelfridges buy-back tech fuelling a circular economy, to AI that augments—ne…
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66. Currys' COO, Lindsay Haselhurst: "Profit and purpose go hand in hand."
43:15
43:15
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43:15In this episode, I sit down with Lindsay Haselhurst, Chief Operating Officer at Currys, to unpack what it really takes to lead transformation at scale in one of the UK’s largest retailers. From navigating Brexit and pandemic-era supply chain chaos to pioneering innovation in re-commerce, 3D printing, and customer-centric operations, Lindsay shares …
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65. Kingfisher PLC's Global CTO, Christopher Blatchford: "Diversity drives better business outcomes."
38:03
38:03
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38:03What does it take to digitally transform a £13B retail giant across eight countries and nearly 2,000 stores? In this episode, I sit down with Christopher Blatchford, Global CTO of Kingfisher PLC — the company behind B&Q, Screwfix, Castorama, and more — to unpack the tech strategy powering one of Europe’s biggest home improvement groups. We dive int…
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64. Endeavour Group's Head of Insights, Benjamin Thompson: "Innovation is a double-edged word."
32:45
32:45
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32:45What does it really take to build innovation that scales inside a legacy business? In this episode, Benjamin Thompson, Head of Global Insights & Strategic Partnerships at Endeavour Group, shares how one of Australia’s largest drinks and hospitality companies stays ahead by blending strategic foresight with cultural transformation. From global tech …
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63.Schwarz Digital's SVP of Innovation, Mirko Saul: "Sovereignty is really important for the group"
37:05
37:05
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37:05Mirko Saul, Senior Vice President of Innovation at Schwarz Digital, joins Paula Macaggi to share how Schwarz Group — the parent company of Lidl and Kaufland — drives innovation at a massive scale. From testing the cutting-edge tech in lab stores to building their own cloud and AI infrastructure, Mirko reveals how the group balances speed, sovereign…
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62. Co-op's MD of Ecommerce, Chris Conway: "Our USP was the fact that we've got 2,500 stores"
48:12
48:12
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48:12Although Co-op entered the ecommerce space later than most, launching its online presence only in 2019, the company rapidly distinguished itself through quick commerce. Today, Co-op delivers an impressive 500,000 online grocery orders weekly, and its loyalty membership has surged by 50%. In this episode, Chris Conway, Managing Director of Ecommerce…
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61. Rewe Group's Head of Retail Media Connect, Christian Raveaux: "Retail media is the future of advertising."
30:45
30:45
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30:45In this episode 4th episode of our Europe's Retail Evolution series in partnership with Shoptalk Europe, Paula Macaggi sits down with Christian Raveaux, Head of Retail Media Connect at Rewe Group, to unpack the rapidly evolving world of retail media. Christian reveals how Rewe is blending digital and in-store advertising, harnessing first-party dat…
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60. Tendam's CRO, Javier Figar: "We need to trust and empower the people in the store"
34:18
34:18
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34:18In this episode of the OFFBounds, you will meet Javier Figar de Lacalle, Chief Retail Officer of Tendam, one of Spain’s largest fashion groups. Javier discusses how technology is empowering frontline employees to provide exceptional customer experiences while driving operational efficiency across Tendam’s global retail network. From the implementat…
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59. Holland and Barrett's CPO, Katya Denike: "Unlearning is as important as learning"
41:43
41:43
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41:43In this episode of our Europe's Retail Evolution Series in partnership with Shoptalk Europe, I sat down with Katya Denike, Chief Product Officer at Holland & Barrett. She shares many insights on leading digital transformation within a 150-year-old legacy brand. We explore the true challenge of aligning teams, breaking old habits, and shifting minds…
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58. JD Group's CDO, Arianne Parisi: "Stores are the most important asset for JD"
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33:15
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33:15This is the first episode of our Europe's Retail Evolution series with Shoptalk Europe, and I sat down with Arianne Parisi, Chief Digital Officer at JD Sports, to discuss the massive digital transformation behind one of the world’s largest sports retailers. With over 4,500 stores across 30+ countries, JD is redefining omnichannel retail, from AI-dr…
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56. Vista Alegre's CDO, Carla Graça: "If brands don’t take advantage of AI, they will be left behind"
26:56
26:56
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26:56How does a 200-year-old luxury brand stay ahead in the digital era? In this episode of OFFBounds, I sit down with Carla Graça, CDO of Vista Alegre, to explore how AI, automation, and personalization are transforming retail. From running six global e-commerce platforms to leveraging AI for customer experience, Carla shares how Vista Alegre is blendi…
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57. Shoptalk's Head of Content, Joe Laszlo: "It's about balancing inspiration and tactical news"
26:41
26:41
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26:41Retail is evolving fast, and we’re diving into what’s next! In this episode of OFFBounds, I sit down with Joe Lazslo, Head of Content US at Shoptalk, to explore the biggest shifts in retail—Unified Commerce, Loyalty, Customer Experience, and more. We break down why loyalty is harder than ever, how retailers are redefining customer experiences, and …
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NRF 2025 wrapped up a few weeks ago, this year’s key theme was Game Changer. In this episode, Paula Macaggi breaks down the biggest trends shaping the future of shopping, from the shift toward Generative AI-powered product discovery to the long-overdue RFID breakthrough. We also explore the rise of Social Commerce, the need for brands to foster rea…
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54. Dyson's Global Head of Product, Stuart Frelick: "Not making a decision is the worst thing you can do"
29:40
29:40
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29:40In this episode of OFFBounds, I chat with Stuart Frelick, Dyson’s Global Head of Product, about the ambitious retail transformation that’s redefining the stores of the brand. Stuart takes us behind the scenes of how Dyson modernized its systems, tackled the challenges of scaling innovation globally, and delivered a seamless customer experience. We …
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53. Former Nike, Greg Merrill: “You can’t cut your way to growth. Companies that thrive invest in building what’s next.”
33:19
33:19
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33:19This week I’m joined by Greg Merrill, the former Head of Digital Transformation at Nike, for a deep dive into what it really takes to lead change in today’s fast-moving world. From his unconventional career journey to his insights on balancing innovation and operational excellence, Greg shares how transformation isn’t just about technology—it’s abo…
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52. The Retail Events You Should Attend This Year
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10:57In this episode of OFFBounds, I’m sharing my personal guide to the top retail conferences you should attend in 2025. From the bustling halls of NRF’s Big Show in New York to the vibrant Shoptalk events and hidden gems like EuroCIS in Germany, I’ll walk you through the must-attend events and why they’re worth your time. Whether you’re looking to dis…
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51. Larroudé's CEO, Ricardo Larroudé: "The cheapest shoe to make is the shoe that's already sold"
34:51
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34:51In this first episode of OFFBounds' second season, Paula Macaggi sits down with Ricardo Larroudé, co-founder and CEO of the innovative footwear brand Larroudé. Launching in the midst of the 2020 pandemic, Larroudé has quickly risen to prominence, earning the prestigious "Brand of the Year" award in 2024. Ricardo shares the bold vision and strategie…
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50. Throwback Episode: The Power of Storytelling with Tiago Quaresma
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40:38At the beginning of spring 2024, I interviewed Tiago Quaresma, who runs the Group that owns some of the coolest stores selling Portuguese culture's traditions. For me, O Grupo o Valor do Tempo is a masterclass of value creation through storytelling and customer experience and it was one of the most shared interviews we had in our first season. By o…
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49. A Year in Retail – OFFBounds 2024 Recap
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17:52In this special year-end episode of OFFBounds, we reflect on 2024—a defining year for retail and the year our podcast journey began. From the meteoric rise of Walmart online to leadership shakeups at Nike and Starbucks, this episode recaps the trends, challenges, and transformations that shaped the industry. We revisit key insights on data-driven d…
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48. Trends | Premiumization: What-Shein-Can’t-Do
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18:51In this episode of OFFBounds, Paula Macaggi dives into the growing trend of premiumization with retail expert Jack Stratten. Together, they explore how brands like Zara, H&M, and Wegmans are elevating their offerings through immersive store designs, curated products, and enhanced customer experiences to compete with ultra-fast fashion giants like S…
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47. Carrefour Links' MD, Emmanuel Malkor: "It's a way to create a more data-driven ecosystem"
34:56
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34:56In this episode of OFFBounds, Emmanuel Malkor, Managing Director of Carrefour Links, shares how this innovative division is transforming retail through advanced data collaboration. Discover how Carrefour centralized its data from eight countries into a unified platform, enabling smarter decision-making and empowering suppliers with actionable insig…
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46. LabelVie Europe's CEO, Brahim Lemseffer: "Atacadão is about having a buying-centric position"
50:02
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50:02In this episode, Paula interviews Brahim Lemseffer, CEO of LabelVie Europe, to discuss the groundbreaking Atacadão business model. Originally a Brazilian innovation, Atacadão combines retail and wholesale into a hybrid format that’s now making waves in Europe. Brahim shares LabelVie’s journey—from its roots in Morocco to its latest bold venture: op…
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45.Trends | How Brands Are Embracing the Running Boom
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20:21
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20:21Have you noticed more people hitting the pavement? You’re not imagining it. Running has surged into a global phenomenon post-pandemic, transforming marathons and run clubs into cultural moments and vibrant communities. From record-breaking numbers at the NYC Marathon to cosmetics giant Maybelline becoming the event’s first cosmetic partner, running…
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44.Markets | Understanding the Chinese Luxury Market
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21:39In this episode of OFFBounds, host Paula Macaggi, fresh from her recent trip to Shanghai, takes you on an eye-opening journey into China's complex and rapidly evolving luxury market. Joined by retail expert Jacques Roizen, a 12-year Shanghai resident with an extensive background in managing top-tier brands like Pandora and Etam China, and today the…
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43. Clarks' CIO, Simon Clarke: "Customer centricity is at the heart of everything"
27:07
27:07
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27:07Paula Macaggi sat down with Simon Clarke, the Chief Information Officer of Clarks, a legendary British shoe brand with nearly 200 years of heritage. In this episode, Simon shares insights into the digital transformation that Clarks undertook in record time—just 18 months. Discover how Simon led Clarks’ shift from legacy systems to a modern, composa…
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42. OFFBounds Markets | Sharon Gai: "Commerce in China feels a lot more entertainment oriented versus America"
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39:05In this eye-opening episode, host Paula Macaggi, founder of OFFBounds, sits down with renowned retail expert, author, and former Alibaba executive, Sharon Gai, to uncover the unique dynamics shaping commerce in China. As Paula prepares for her first trip to Shanghai, they talk about what Western consumers can expect from China’s advanced e-commerce…
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41. Casper's CEO, Joe Megibow: "Turnarounds like this is wartime and wartime is messy"
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44:40In this exclusive episode of the OFFBounds podcast, host Paula Macaggi interviews Joe Megibow, the new CEO of Casper, to discuss the major turnaround strategy for the iconic direct-to-consumer (DTC) mattress brand. Casper, once a shining star highly backed by VC investors looking into profit in the DTC space, faced challenges after going public and…
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40. [Shoptalk Fall] True Religion's CMO, Kristen D'Arcy: "We could become a billion-dollar brand"
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34:36In this episode of OFFBounds, Paula Macaggi chats with Kristen D’Arcy, the first-ever CMO of True Religion, about the brand's remarkable turnaround. After two bankruptcies, True Religion is making a big comeback, and Kristen shares how she’s helping lead the charge. From tapping into the brand's rich history in music and culture to launching the Te…
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