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How to Use Reverse Coupons 

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Manage episode 446463140 series 1183726
Content provided by Thomas Umstattd Jr.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Thomas Umstattd Jr. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Has inflation eaten away at your book profits? Perhaps you want to start advertising and need some margin. Or maybe readers are not taking you seriously with your book's current low price.
You need to raise the price of your book, but how should you do it?
Most authors raise prices quietly. One day, the price just goes up, and they hope no one notices. But that approach is a massive mistake and a missed opportunity.
A future price increase is a rare opportunity, and in this week's episode, you'll learn how to

  • Increase your price the right way
  • Gain favor with readers by announcing a price increase
  • Make the current price seem like a bargain

Listen in or read the blog version of this episode to discover how you can do a kindness for your readers, help them take action, and sell more books at a higher price with a reverse coupon.

https://www.patreon.com/posts/june-is-patron-130533769

Support the show

  continue reading

Chapters

1. How to Use Reverse Coupons  (00:00:00)

2. What is a reverse coupon? (00:01:32)

3. Why Reverse Coupons Boost Sales (00:01:56)

4. Golden Rule Technique (00:06:58)

5. How To Use a Reverse Coupon for Your Book (00:07:57)

6. When can I use reverse coupons? (00:17:57)

472 episodes

Artwork

How to Use Reverse Coupons 

Novel Marketing

76 subscribers

published

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Manage episode 446463140 series 1183726
Content provided by Thomas Umstattd Jr.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Thomas Umstattd Jr. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Has inflation eaten away at your book profits? Perhaps you want to start advertising and need some margin. Or maybe readers are not taking you seriously with your book's current low price.
You need to raise the price of your book, but how should you do it?
Most authors raise prices quietly. One day, the price just goes up, and they hope no one notices. But that approach is a massive mistake and a missed opportunity.
A future price increase is a rare opportunity, and in this week's episode, you'll learn how to

  • Increase your price the right way
  • Gain favor with readers by announcing a price increase
  • Make the current price seem like a bargain

Listen in or read the blog version of this episode to discover how you can do a kindness for your readers, help them take action, and sell more books at a higher price with a reverse coupon.

https://www.patreon.com/posts/june-is-patron-130533769

Support the show

  continue reading

Chapters

1. How to Use Reverse Coupons  (00:00:00)

2. What is a reverse coupon? (00:01:32)

3. Why Reverse Coupons Boost Sales (00:01:56)

4. Golden Rule Technique (00:06:58)

5. How To Use a Reverse Coupon for Your Book (00:07:57)

6. When can I use reverse coupons? (00:17:57)

472 episodes

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