In this episode of Nuggets On The Go, Melvin Lim and Yu Rong from PropertyLimBrothers explain the key drivers behind new launch pricing, buyer sentiment, and market trends in the Singapore real estate. They talk about how developers are adapting to the pressures of harmonisation policies, inflation, and shifting buyer behaviour, especially with interest rates falling and potential rate cuts ahead.

Hear about absorption risk, layout effectiveness, and evolving pricing benchmarks across OCR, RCR, and CCR segments. They also discuss how property valuation influences national morale and the strategic frameworks investors can use to avoid overpaying or getting stuck with stagnant assets. Drawing on the MOAT Analysis and past market cycles, find out why some investors might benefit from cutting losses, while others should stick with a clear exit plan.
If you’re navigating pricing risk, developer tactics, or new launch timing, this episode provides essential insights to help guide your next move in the market.

00:00 Intro
01:22 Topics to cover
01:33 2025 New launch performance
04:05 Absorption on the ground
07:05 Harmonisation
08:50 Household Net Worth
10:48 Purchasing power in Singapore
18:44 Developer helping you to raise price
21:12 When new launch doesn't sell
24:40 Pivotal seasons
26:25 Developers with efficient layout
30:01 FED rate reduction policy
33:00 When price escalate too much
35:50 Waiting to take action (advice)
41:08 Preview of upcoming new launches / Artisan 8 / Penrith
42:18 Skye at Holland
44:00 Penrith
46:24 Launch price of Skye at Holland
48:35 Developer pricing
49:44 Canberra Crescent & Springleaf
55:53 Pricing for 2026 for New Launch
58:33 Closing
59:50 Outtakes