Faking it online? Here’s why it’s killing your credibility and costing you real business.
In this brutally honest solo episode, Matt Haycox shares one of the biggest traps entrepreneurs fall into on social media, trying to be someone they’re not. From forced personas to attention-chasing tactics, Matt breaks down why being fake is not just unsustainable, t’s bad for business.

He unpacks how your personal brand needs to align with your real-life presence, why authenticity outperforms clickbait in the long run, and how being consistent can actually convert followers into paying clients.

Whether you're an entrepreneur, a content creator, or just someone tired of online bullshit, this one’s a wake-up call.

Timestamps:
00:00 – Fake content grabs attention, but not trust.
00:41 – Why fake personas never last.
00:56 – You won’t win if you don’t enjoy it.
01:45 – When your online self doesn’t match the real you.
02:22 – Why consistency builds real credibility.
02:32 – Authenticity isn’t hype, it’s smart business.

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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe

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