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In this conversation, Rob Pene and Kelly Schuknecht discuss the evolution of fractional marketing, the importance of thought leadership, and the challenges faced by women in the workplace.

Kelly shares her journey of transitioning from a corporate job to starting her own marketing business, emphasizing the significance of quick decision-making and networking. They explore the services offered by Kelly's company, including thought leadership marketing and outsourced marketing, and the impact of her podcast aimed at empowering women authors.

The discussion concludes with advice for those navigating career transitions and the importance of community support.
Takeaways

• Fractional marketing has become a relevant term in recent years.
• Building a marketing business requires understanding client needs.
• Thought leadership is essential for entrepreneurs and CEOs.
• Networking plays a crucial role in finding clients.
• Quick decision-making can help overcome career challenges.
• Women in leadership often lack visibility and support.
• Podcasts can be a powerful tool for refining messaging.
• Community support is vital for women authors.
• Outsourced marketing can provide a full team for businesses.
• Clarity in goals helps in making swift business decisions.

Sound Bites

• "We become this extension of their team."
• "I have a heart for just women in the workplace."
• "I want this to be a place for women."
• "I started working on my business immediately."
• "I had a two-year time period of knowing it was coming."
• "I just started making those decisions quickly."

Connect with Kelly

Author Power Circle:
https://kellyschuknecht.com/author-power-circle/
Websites:
www.kellyschuknecht.com
www.twomilehighmarketing.com
https://www.linkedin.com/in/kellyschuknecht

Episode Sponsor

LinkedIn Ghostwriting and Profile Management service
https://thedigitalwritingfirm.com