Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Why Billions In Revenue Just Shifted To Newsletters

59:29
 
Share
 

Manage episode 467426903 series 3498518
Content provided by Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Check out Ezoic: ezoic.com
Save your seat at Newsletter Marketing Summit: newslettermarketingsummit.com
Tyler Bishop is an award-winning marketer, Chief Marketing Officer of Ezoic, and founder of Pubtelligence at Google. He discusses the shift from third-party to first-party data in advertising and its impact on publisher revenue. He shares insights on evolving targeting methods, data privacy regulations, and challenges for publishers.

Episode Topics & Timestamps

00:00 Understanding the Shift in Ad Revenue

12:09 The Evolution of Targeting: From Contextual to First-Party Data

20:40 The Value of First-Party Data in Advertising

27:58 The Art of Publishing and Business Success

29:53 The Evolution of Advertising Models

32:05 Maximizing Revenue through Advertising

34:04 Understanding Ad Revenue Trends

36:19 The Value of Traffic Sources

43:22 Leveraging First-Party Data for Growth

49:16 Identifying the Right Publishers for Programmatic Ads

50:56 The Future of Newsletter Advertising

53:01 Collecting Valuable User Data
Links Mentioned

https://www.ezoic.com/

https://www.youtube.com/@Ezoic

adrevenueindex.ezoic.com

  continue reading

57 episodes

Artwork
iconShare
 
Manage episode 467426903 series 3498518
Content provided by Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Check out Ezoic: ezoic.com
Save your seat at Newsletter Marketing Summit: newslettermarketingsummit.com
Tyler Bishop is an award-winning marketer, Chief Marketing Officer of Ezoic, and founder of Pubtelligence at Google. He discusses the shift from third-party to first-party data in advertising and its impact on publisher revenue. He shares insights on evolving targeting methods, data privacy regulations, and challenges for publishers.

Episode Topics & Timestamps

00:00 Understanding the Shift in Ad Revenue

12:09 The Evolution of Targeting: From Contextual to First-Party Data

20:40 The Value of First-Party Data in Advertising

27:58 The Art of Publishing and Business Success

29:53 The Evolution of Advertising Models

32:05 Maximizing Revenue through Advertising

34:04 Understanding Ad Revenue Trends

36:19 The Value of Traffic Sources

43:22 Leveraging First-Party Data for Growth

49:16 Identifying the Right Publishers for Programmatic Ads

50:56 The Future of Newsletter Advertising

53:01 Collecting Valuable User Data
Links Mentioned

https://www.ezoic.com/

https://www.youtube.com/@Ezoic

adrevenueindex.ezoic.com

  continue reading

57 episodes

Alle episoder

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play