Learn how to grow and monetize your newsletter! We interview the best newsletter operators, founders, and creators on how they grow their audiences and make money. Hosted by Matt McGarry and Ryan Carr.
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Matt and Ryan discuss how AI is transforming marketing, with a focus on content creation, advertising, and newsletter strategy. They also explore building effective newsletter funnels, increasing engagement and conversions, and adapting to new monetization models beyond conventional ad-based approaches. Want more content like this? Join Newsletter …
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Jon Morrow - How To Make $10M+ With Courses
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58:07
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58:07Jon Morrow is the founder of Smarter Blogger, one of the world's largest sites for writing and blogging. He's created 7 different courses with 7 figures in sales each. Episode Topics & Timestamps 00:00 Finding Your Niche 04:03 Jon's story 10:00 Building a Business from Scratch 14:53 Strategies for Launching and Growing Your Brand 20:03 Effective Em…
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$100k+ Per Month From An ART Newsletter, How To Make Money With Surveys, An Amazing 9-Word Email That Revives Dead Leads, and More
32:06
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32:06Save your seat at the event: newslettermarketingsummit.com Episode Description: Matt and Ryan discuss strategies for building successful newsletters and email marketing. They also share the importance of surveys for data, segmentation for targeted messaging, niche expert newsletters, the 9-word email strategy, and repurposing valuable content. Want…
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Why Billions In Revenue Just Shifted To Newsletters
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59:29
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59:29Check out Ezoic: ezoic.com Save your seat at Newsletter Marketing Summit: newslettermarketingsummit.com Tyler Bishop is an award-winning marketer, Chief Marketing Officer of Ezoic, and founder of Pubtelligence at Google. He discusses the shift from third-party to first-party data in advertising and its impact on publisher revenue. He shares insight…
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How Ted Williams Sold His Local Newsletter For $5M, Led Axios Local From 0 To 30 Cities and 1M+ Subscribers, and Played a Pivotal Role In The $525M Axios Acquisition
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1:04:04This episode is sponsored by Playbookz: Playbookz.co Ted co-founded Charlotte Agenda, which led to its remarkable $5 million acquisition by Axios. He currently writes Tiny Money—a local and personal finance newsletter. Want more content like this? Join our free newsletter for growth and monetization tactics: https://www.newsletteroperator.com/subsc…
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The "Newsletter Godfather" Who Wrote 4,000+ Newsletters For The Hustle, Axios, and Yahoo Sports
1:00:48
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1:00:48Save your seat at our event: newslettermarketingsummit.com Kendall Baker is the founder of Sports Internet (acquired by Axios), the first newsletter writer at The Hustle, and now a Senior Writer at Yahoo Sports. He's known as the "Newsletter Godfather" because he's pioneered newsletter content and has written and published more newsletters to more …
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Sponsorship Sales Masterclass (With Justin Moore)
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58:24
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58:24Get Justin's new book: SponsorMagnet.com Justin Moore is a sponsorship coach and the author of Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Matt's agency Gro…
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How To Grow Your Email List With Paid Ads (The Right Way)
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50:32Ali Qureshi is the co-founder of Adcrate. He shares strategies on effective ads for platforms like Meta and TikTok. He also shares static and video formats, copywriting, leveraging AI, hook rates, video production and more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: Ne…
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Matt and Ryan discuss the Honey scandal, trends for 2025, focusing on YouTube, newsletters, and the shift from vanity metrics to revenue. They also explore AI workflows, B2B newsletters, the creator-in-residence model, and the future of platforms like Upwork and overseas recruiting and more. Want more content like this? Join Newsletter Operator for…
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Here are the links: - Join Write, Grow Sell here >> - Register for the free live training here >>
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The Newsletter Industry In 2024 and What's Next
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50:27Matt and Ryan discuss what happened in the newsletter industry and their businesses in 2024. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and R…
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How To Build a LinkedIn Audience From Scratch
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47:05Tommy Clark, the CEO of Compound Social and the co-founder of Bluecast AI, shares strategies for growing an audience on LinkedIn, creating engaging content, personal branding, and focusing on value propositions. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOper…
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How Jason Woodruff Grew The Pour Over To 900,000+ Newsletter Subscribers and 7-Figures In Revenue Without a Social Following
53:21
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53:21Jason Woodruff, founder of The Pour Over, shares how to build a mission-driven newsletter, focusing on content quality, subscriber engagement, and sponsor-driven growth. He also offers insights on managing advertiser relationships and use referrals to build a loyal, sustainable audience. Want more content like this? Join Newsletter Operator for mor…
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Get super-early bird pricing and an extra $100 off Newsletter Marketing Summit: NewsletterMarketingSummit.com Use code BFCM24 for the extra $100 off any ticket. This code expires on 12/2 at midnight EST. In this podcast, Matt and Ahrif discuss GrowLetter's first-ever conference, Newsletter Marketing Summit. Speakers include: Alex Leiberman Sam Parr…
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Roslyn McLarty: How To Build a Mission-Driven Media Brand, Balancing Business and Burnout, Audience Growth Hacks, and More
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54:11
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54:11Roslyn McLarty, is an executive coach and founder at Within. She is also the co-founder of The Gist, a sports media company for women and underserved sports fans. In this episode, Roslyn shares key insights on identifying market gaps, building a brand with a strong mission, and the strategies used to grow their audience from a few hundred to hundre…
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Katy Huff: Lessons From $15M+ of Sponsorship Sales
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38:26
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38:26Katy Huff, the cofounder of MadRev, shares insights on how to sell newsletter sponsorships, audience understanding, advertiser expectations, sponsorship strategies, pricing, contract renewal, working with different brands, and more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter…
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Apply for GrowLetter to sell your ads here >> Episode Description: Matt and Ryan discuss the launch of the GrowLetter Ad Network, challenges faced by newsletter publishers in securing sponsorships and the changing landscape of ad rates, effective ad placement strategies, the importance of audience engagement, and the need for newsletters to be part…
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3 Newsletter Ideas You Can Start This Weekend
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26:03
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26:03Matt and Ryan share various newsletter business ideas and how to monetize through affiliate marketing, job boards, community engagement, and more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency…
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Try Sponsy for free: https://getsponsy.com/Matt Alex Pattis is the co-founder of the Deal Sheet and Last Money In Media. In this episode we break down how in just 14 months, Alex Pattis grew his newsletter Last Money In to over 41,000 subscribers and $200k/year in ad revenue and his paid newsletter Deal Sheet to $500K ARR in seven months. Want more…
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Webinar Tactics, Course Marketing, Local Newsletter Growth, How to Write With AI, and More
44:28
44:28
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44:28Join Write, Grow, Sell: WriteGrowSell.com Summary In this podcast episode, Matt McGarry discusses various strategies for growing newsletters, including the importance of webinars, effective marketing techniques, and the balance between running a course and an agency. He shares insights on SEO, content marketing, and the role of giveaways in subscri…
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Matt and Ryan Talk Newsletter Acquisitions, B2B Media, Cold Outreach, Deliverability, and More
41:53
41:53
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41:53Matt and Ryan cover cold email strategies, new ad placements, the value of niche B2B media, owned audience, and recent acquisitions in the media industry. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt'…
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Influencers Starting Newsletters, How To Use Your Newsletter For SEO, and More
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42:14Matt and Ryan cover the benefits of SEO-minded newsletter strategies and the potential of partnering with influencers to start profitable newsletters. Chapters 00:00 Introduction and Discussion 06:21 Discussion about Books and Content Consumption 19:19 SEO-Minded Strategies for Newsletter Success 27:27 Partnering with Influencers to Start Profitabl…
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Negative CAC: How Media Companies and Creators Can Make Billions
49:41
49:41
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49:41Matt and Ryan talk about the growth and success of media companies using negative CAC. AI in advertising, creative marketing strategies, tools, and more. Timestamps 00:00 Introduction and Plans for the Podcast 02:53 Building a Media Company and Selling Something Else 18:14 Example: Freight Waves and Sonar 24:47 Example: ClickFunnels 33:57 The Motle…
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Charlie Hoehn - How To Grow Your Business With a Book, How To Finish Your First Draft In a Week, Book Marketing Strategies, and More
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53:14
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53:14Charlie Hoehn is a three-time New York Times bestselling editor and five-time author. He has worked with Tim Ferriss, Ramit Sethi, Codie Sanchez, Tucker Max, David Goggins, and many others. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Rya…
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Matt and Ryan talk about effective strategies, formats for newsletter content, the importance of writing a marketing email, and many more Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLett…
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The Opportunity In B2B Media, Newsletter Business Ideas, Is SparkLoop a Ponzi Scheme? and more
53:07
53:07
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53:07Matt and Ryan talk about the takeaways from the newsletter conference, the B2B industry, the pros and cons of ads or promotions in newsletters, newsletter ideas, and many more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Ta…
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Brad Wolverton - How The Hustle Writes Great Newsletters, How To Recruit and Hire Writers, Habit-Forming Email Content, and More
56:16
56:16
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56:16Brad Wolverton is the editorial director at HubSpot Media and The Hustle (2.5M+ subscribers). Brad is also the creator of Newsletter Examples. Follow Brad on Twitter: https://twitter.com/bradwolverton Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Wo…
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John Newtson - How Agora, Motley Fool, and MarketWise Make $1B+ From Newsletters
57:19
57:19
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57:19John Newtson is the founder of Financial Marketing Summit, a marketing conference for financial publishers, trading educators, and media brands. Connect with John on LinkedIn: linkedin.com/in/johnnewtson Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com…
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The State of Newsletter Advertising In 2024 w/ Ryan Sager & Jesse Watkins
51:05
51:05
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51:05-> Learn more about Newsletter Operator All Access here. -> Use code "GROWLETTER" to get $100 off your ticket to The Newsletter Conference. About this Episode Ryan Sager and Jesse Watkins are the founders of Who Sponsors Stuff, an advertising intelligence tool that tracks 500+ newsletters, and the hosts of The Newsletter Conference, which will take…
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Matt and Ryan talk about behind-the-scenes and early-stage plans for building a newsletter in public, how to grow your agency through a newsletter, and more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Ma…
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How My Course Generated $105,000 In 4 Days, Growing Your Agency With a Newsletter, and More
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44:06Matt and Ryan talk about how to sell out a cohort-based course, how to use newsletters to get and keep clients for service-based agencies, and much more. Support our sponsors: Refind Ads helps you grow your newsletter on auto-pilot Get a $25 ad credit when you spend $100 or more. -- Sponsy streamlines sponsorship operations and reporting so you can…
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Anik Singal - How To Sell Your First Information Product, Webinar Marketing Secrets, How To Avoid Getting Sued By The FTC, and More
57:41
57:41
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57:41Anik Singal is an entrepreneur, author, and expert in scaling education businesses. Check out Anik's books and podcasts here: AnikSingal.com Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowL…
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Eric Siu - How To Grow a Podcast To 1M+ Downloads Per Month, Building an Audience and Network From Scratch, Advice For Agency Owners, and More
51:00
51:00
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51:00Eric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up. These podcasts receive over 1 million downloads per month. Follow Eric on Twitter: @ericosiu Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Wor…
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Matt Paulson: Bootstrapping MarketBeat To $40M/Year and 4.3M Newsletter Subscribers
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50:58
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50:58Matt Paulson is the founder and CEO of MarketBeat. Matt’s media company and newsletter has over 4.3M subscribers and is on pace to do $40M in revenue this year. Follow Matt Paulson on Twitter: @MattPaulsonSD Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator…
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5 Newsletter Ideas You Can Start This Weekend, How To Build a 6-Figure Local Newsletter, and More
50:01
50:01
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50:01Matt and Ryan talk about 5 newsletter business ideas. Plus, how to grow and monetize them. Episode topics & Timestamps 00:00 Newsletter targeting Fortune 500 executives for news. 04:34 Create hyper relevant content for niche market. 06:57 High CPMs for well-defined executive audience. 12:53 Research-intensive content, provide templates, charge for …
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How Adam Ryan Grew WorkWeek To $1M+ Per Month and 500k+ Subscribers, Are Newsletter Recommendations a Ponzi Scheme? B2B vs. B2C Newsletters, How To Sell Ads If You Have a Small Audience, Paid Subscriber ...
52:26
52:26
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52:26Adam Ryan is the co-founder and CEO of WorkWeek, a B2B media company with 10+ newsletter publications and communities across various industries like healthcare, marketing, sales, HR, e-commerce, and fintech. Episode topics & Timestamps 00:00 How WorkWeek started 05:04 Audience indicators and your ideal customer profile (ICP) 07:32 Slow, strategic g…
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How To Monetize Your Newsletter With Front-End Offers, Webinars, and Cohort-Based Courses
29:34
29:34
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29:34Matt and Ryan talk about newsletter monetization, how to create and sell a front-end offer, webinars, polls, courses, and more. Episode topics & Timestamps 00:00 Aligning monetization strategies enables sustainable and scalable growth. 06:21 Creating post subscription funnel to boost sales. 09:03 Curate and repurpose newsletter content for subscrib…
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How Wouter Teunissen Sold $250,000 of Newsletter Ads In 60 Days, How To Find and Convert Sponsors In Your Niche, and More
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43:27
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43:27Wouter Teunissen is co-founder of OpenRates -- A tool that helps you find and convert newsletter sponsorships in your niche. Previously Wouter was the first salesperson at Milk Road. Episode topics & Timestamps (13:20) Cornerstone Resources for Marketing and Copywriting (13:40) Importance of Authority in Newsletter Niche (14:00) Creating a Personal…
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Tim Huelskamp - How 1440 Grew To 3.2 Million Subscribers, The Unit Economics of Newsletters, Creating Newsletters People Love, How To Acquire Subscribers At Scale, and More
53:55
53:55
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53:55Tim Huelscamp is the co-founder & CEO of 1440 Media. In this podcast, Tim shares his strategies for scaling and monetizing newsletters, how 1440 reached over 3 million subscribers by delivering comprehensive, unbiased news, and much more. Episode topics & Timestamps (00:15) Guest Introduction (00:42) 1440 in the media landscape, aimed at busy profe…
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Brett Perlmutter - The Future of Newsletters, Growing To 100k+ Subscribers, Launching a Premium Subscription, Twitter Ads, and More
48:04
48:04
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48:04Matt and Ryan interview Brett Perlmutter, co-founder of BulletPitch, a startup newsletter turned media company. They discuss the company's origin, mission, and audience engagement metrics. Brett shares growth strategies and revenue models. Episode topics & Timestamps (00:25) Introduction and brief overview of BulletPitch, motivation behind starting…
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Justin Moore - How To Sell Sponsorships, Pitch, and Negotiate, Growing To 35k+ Subscribers, How To Stand Out In a Crowded Market, Evergreen Vs Cohort Based Courses, and More
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49:26
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49:26Justin Moore is a sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals. Join Justin's newsletter for sponsorship opportunities. Episode topics & Timestamps (00:40) Justin’s journey and experience with sponsorships, introduction and background (03:00) overview …
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How Trends.co Grew To 15k+ Customers, Converting Free Subscribers To Paid, Email Marketing, Influencer Marketing, and More
34:04
34:04
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34:04In this podcast, Matt and Ryan provide valuable insights into various topics related to effectively running newsletters, membership programs, and courses. They discuss the challenges of monetizing your newsletter and explore various marketing channels while giving actionable strategies aimed at helping you succeed in the newsletter industry. Episod…
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Matt and Ryan Talk Newsletter Strategy, Legacy Media, Newsletter-First Creators, and More
31:10
31:10
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31:10Episode Description: In this episode, Matt and Ryan discuss the growing shift towards newsletters in the media landscape. They delve into the challenges faced by traditional media companies, emphasizing how newsletters offer an owned audience and help drive revenue and encourage engagement. They also explore the potential of newsletters for creator…
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Episode Description: In this episode, Matt and Ryan discuss the current state of newsletters and delve into the debate of whether there is a newsletter bubble. They address the concerns about the saturation of newsletters and the need to stand out in a competitive market. The discussion also focuses on the changing landscape of newsletter monetizat…
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John Elder - How To Start, Grow, and Monetize a Micro-Niche Newsletter, B2B Newsletter Advice, How To Use Engagement Groups, and More
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43:41In this episode of the Newsletter Operator Podcast, Jon Elder, the founder of Black Label Advisor, shares his journey from commercial construction to building a successful consultancy in the Amazon space. He started a side gig by launching his first brand on Amazon, which eventually led to the creation of the newsletter "Amazon Insiders." The new…
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How Kieran Drew Achieved "Digital Freedom" and Grew His Business From $0-$500k in 18 Months, Insights From a $180k+ Course Launch, Copywriting Tips, Storytelling Frameworks, and More
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49:43
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49:43Kieran Drew is a writer and entrepreneur who shares writing strategies to help grow your online business. Follow Kieran Drew on Twitter and LinkedIn. Join Kieran's free newsletter "Digital Freedom" here. --- Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator…
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Jay Clouse - How To Build an Audience From Scratch, Understanding Discovery and Relationship Platforms, Email Vs Newsletters, How To Build a Paid Community, Vertical Integration For Creators, and More
46:51
46:51
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46:51Jay Clouse is the founder of Creator Science, a media company that helps people succeed as professional content creators. Follow Jay on Twitter and LinkedIn and join his free newsletter. Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com Work with Ryan's agency Tailwind Work wit…
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Michael Houck - Growing a Newsletter For Founders To 80,000+ Subscribers In 10 Months, How To Boost Your Social Growth With Engagement, How To Monetize a Newsletter From Day 1, and More
44:34
44:34
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44:34Over 80,000 founders read Houck's Newsletter to learn how to build, grow, and raise capital for their startups. Follow Michael Houck on Twitter and LinkedIn. Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com Work with Ryan's agency Tailwind Work with Matt's agency GrowLette…
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Emanuel Cinca - How To Build a $1.5M Newsletter, Lessons From Buying a Newsletter, His #1 Growth Source, How To Get Sponsors Results, How To Clean Your Email List, and More
1:05:15
1:05:15
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1:05:15Emanuel Cinca is the founder of StackedMarketer, a marketing newsletter with over 50,000 subscribers. Follow Emanuel on Twitter: @emanuelcinca Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt M…
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Ryan Sneddon - How To Build a 6-Figure Local Newsletter Business and Become The Most Popular Person In Your Town, Advice on Starting a Newsletter From Scratch, and How To Grow With a Referral Program
49:43
49:43
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49:43Ryan Sneddon is the founder of Naptown Scoop, a local newsletter covering Annapolis, Maryland. Follow Ryan Sneddon on Twitter: @lifeof_scoop Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McG…
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