What starts with a leash and a love for dogs can sometimes turn into a thriving business. In this episode, we talk with Jenn Marotta, founder of East Coast Dog, about her journey from dog walking in Toronto to running one of the Halifax’s most trusted independent pet shops. Jenn shares how her deep care for animals and commitment to Fear Free practices inspired her to create a space where dogs — and their people — feel safe, supported, and part of a community.

Along the way, she opens up about what it takes to grow from a solo venture to a full-fledged small business, the lessons she’s learned as an entrepreneur, and why building genuine relationships matters just as much as great service. Whether you’re a pet parent, a small business owner, or someone chasing their own dream, Jenn’s story is full of insight, warmth, and inspiration.

You can find out more about Jenn & East Coast Dog here: https://eastcoastdog.ca/

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