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Why They See But Don't Buy: The Conversion Event Secret
Manage episode 501100134 series 3554060
Ever feel like you’re doing all the “right” marketing moves like posting, emailing, showing up everywhere, yet sales still fall flat? This episode uncovers a simple but often-missed piece of the puzzle: conversion events. These focused experiences bridge the gap between casual interest and a buying decision, creating the urgency and connection your regular content can’t always deliver.
You’ll hear how to choose and design a conversion event, whether it’s a webinar, challenge, live training, or even a quick Instagram Q&A, so it fits seamlessly into your marketing strategy without overwhelming you. We’ll talk about where these events belong in your customer journey, why they work, and how to pick the right one based on your goals, audience, and capacity.
- Show Notes
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Chapters
1. Why They See But Don't Buy: The Conversion Event Secret (00:00:00)
2. What Is a Conversion Event? (00:01:18)
3. Why Conversion Events Work (00:02:16)
4. Where Events Fit in Marketing Strategy (00:04:09)
5. Choosing the Right Conversion Event (00:05:49)
6. Common Pitfalls to Avoid (00:08:30)
121 episodes
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