))
Mastering Facebook Ads with Stacy Covitz
Manage episode 483796262 series 3554060
Content provided by Janice Hostager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Janice Hostager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Facebook ads have changed a lot over the years, but they’re still one of the most powerful tools available—if you know how to use them well. In this episode, ad strategist Stacy Covitz shares a practical, no-hype approach to getting started with Meta ads, even on a small budget. She explains how to build a strong foundation, reach the right people, and make the most of Meta’s targeting tools.
We also talk about what makes an ad worth clicking, which metrics actually matter, and why testing your offer is more important than perfect execution. If you’re ready to take a more thoughtful approach to Facebook and Instagram ads, this episode is a great place to start.
- Show Notes
- Apply to be featured on My Weekly Marketing!
Chapters
1. Mastering Facebook Ads with Stacy Covitz (00:00:00)
2. Getting Comfortable with Paid Ads (00:08:06)
3. Starting with Meta Ads: Billboard Approach (00:16:13)
4. Building Audiences and Strategic Testing (00:23:08)
5. Measuring Success: Understanding Ad Metrics (00:31:44)
6. Retargeting and Custom Audiences Explained (00:39:02)
7. Are You Ready for Facebook Ads? (00:46:12)
108 episodes
Share
