It’s easy to feel like you’re doing all the marketing things: reels, blogs, freebies, but still not seeing meaningful results. In this episode, I dig into why that happens and how building tactics without strategy keeps you stuck in place. It’s not about working harder, but about building momentum.

I introduce my Trail to the Sale™ framework, which outlines eight key stages of the customer journey: Awareness, Consider, Compare, Evaluate, Sell, Supersize, Serve, and Send. Unlike traditional sales funnels, this approach reflects how people actually buy, and keeps the relationship going after the sale, where loyalty and long-term growth really begin.

If your marketing feels scattered or disconnected, this episode will help you zoom out, refocus, and create a more strategic path that guides your audience every step of the way.

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