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How to Brand Your Small Business with Kylie Kullack
Manage episode 478346435 series 3554060
What really makes a brand stand out... and stick? In this episode, I get to chat with branding expert Kylie Kullack, Head of Client Engagement at Struck, about how small business owners can create a brand that truly reflects who they are and how they want to be perceived. Kylie shares insights on building trust, showing up consistently, and creating a brand experience that feels intentional and aligned with your values.
If branding feels overwhelming or unclear, this conversation will help you take a step back and refocus. Kylie’s practical approach offers a clear starting point and thoughtful ways to strengthen how people experience your business.
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Chapters
1. How to Brand Your Small Business with Kylie Kullack (00:00:00)
2. Brand Personification and Foundation (00:05:13)
3. Brand Positioning and Architecture (00:09:32)
4. Consistency: The Cardinal Rule of Branding (00:15:53)
5. Customer Loyalty and Measuring Success (00:19:24)
6. Common Branding Mistakes and Red Flags (00:24:52)
128 episodes
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