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Be where the chicken is - Ross Mackay Daring Foods

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Manage episode 338738933 series 3310953
Content provided by DTCX. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTCX or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ross Mackay is the CEO and Co-founder of Daring, a chicken alternative available in 10,000 grocery stores and 1000 restaurants around America. He chats with Chris about scaling retail sales, and taking a be where chicken is approaching.

Key Moments in this episode

0:30 How Adam started Daring getting into grocery stores and restaurants.

4:15 Identifying their ideal customer for profitable distribution.

7:00 Being where people buy chicken which is rarely online.

10:16 Driving retail sales through

12:46 How a carnist like Chris Meade can enjoy plant based chicken.

16:00 Hiring for aptitude vs experience.

  continue reading

35 episodes

Artwork
iconShare
 
Manage episode 338738933 series 3310953
Content provided by DTCX. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTCX or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ross Mackay is the CEO and Co-founder of Daring, a chicken alternative available in 10,000 grocery stores and 1000 restaurants around America. He chats with Chris about scaling retail sales, and taking a be where chicken is approaching.

Key Moments in this episode

0:30 How Adam started Daring getting into grocery stores and restaurants.

4:15 Identifying their ideal customer for profitable distribution.

7:00 Being where people buy chicken which is rarely online.

10:16 Driving retail sales through

12:46 How a carnist like Chris Meade can enjoy plant based chicken.

16:00 Hiring for aptitude vs experience.

  continue reading

35 episodes

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