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#205: Why Artists Need Strategy Over Followers in 2025 (feat. Jesse Kirshbaum)

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Manage episode 497130709 series 2867915
Content provided by Marc Matthews. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marc Matthews or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The music industry is shifting fast—are you ready for it? In this episode, Jesse Kirshbaum returns to Inside the Mix to break down how independent artists can build sustainable music careers in 2025. From strategic content creation to authentic brand deals, Jesse shares how “selling in” (not selling out) can help you monetize without compromising your creativity.

We dive into why follower count no longer dictates brand value, how artists with smaller audiences can still land partnerships, and what platforms reward consistent over perfect content. Jesse also unpacks the surprising return of physical retail spaces and why real-world fan engagement is more valuable than ever.

This episode reveals how to approach non-music brands, align with your values, and stay relevant in a fragmented industry where niche audiences rule. Whether you're just starting or rethinking your strategy, Jesse’s insights from the Beats + Bytes 2025 Halftime Report give you the tools to succeed on your own terms.

Links mentioned in this episode:

Follow Jesse Kirshbaum

Beats & Bytes 2025 Half Time Report

Send me a message

Support the show

Ways to connect with Marc:

Book your FREE Music Breakthrough Strategy Call

Radio-ready mixes start here - get the FREE weekly tips

Grab exclusive access to BONUS content

Start a podcast for FREE with Riverside

Follow Marc's Socials:

Instagram | YouTube | Synth Music Mastering

Thanks for listening!!

  continue reading

Chapters

1. Redefining Music Production Success in 2025 (00:00:00)

2. Artists as Brands: Navigating the Modern Music Landscape (00:10:01)

3. How Independent Artists Secure Brand Partnerships (00:15:58)

4. Authentic Content Creation for Music Marketing (00:21:33)

5. Quality vs. Quantity in Social Media for Artists (00:27:23)

6. The Fragmented Music Industry and Niche Artist Growth (00:31:20)

7. Final Takeaways and Artist Resources for 2025 (00:39:16)

210 episodes

Artwork
iconShare
 
Manage episode 497130709 series 2867915
Content provided by Marc Matthews. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marc Matthews or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The music industry is shifting fast—are you ready for it? In this episode, Jesse Kirshbaum returns to Inside the Mix to break down how independent artists can build sustainable music careers in 2025. From strategic content creation to authentic brand deals, Jesse shares how “selling in” (not selling out) can help you monetize without compromising your creativity.

We dive into why follower count no longer dictates brand value, how artists with smaller audiences can still land partnerships, and what platforms reward consistent over perfect content. Jesse also unpacks the surprising return of physical retail spaces and why real-world fan engagement is more valuable than ever.

This episode reveals how to approach non-music brands, align with your values, and stay relevant in a fragmented industry where niche audiences rule. Whether you're just starting or rethinking your strategy, Jesse’s insights from the Beats + Bytes 2025 Halftime Report give you the tools to succeed on your own terms.

Links mentioned in this episode:

Follow Jesse Kirshbaum

Beats & Bytes 2025 Half Time Report

Send me a message

Support the show

Ways to connect with Marc:

Book your FREE Music Breakthrough Strategy Call

Radio-ready mixes start here - get the FREE weekly tips

Grab exclusive access to BONUS content

Start a podcast for FREE with Riverside

Follow Marc's Socials:

Instagram | YouTube | Synth Music Mastering

Thanks for listening!!

  continue reading

Chapters

1. Redefining Music Production Success in 2025 (00:00:00)

2. Artists as Brands: Navigating the Modern Music Landscape (00:10:01)

3. How Independent Artists Secure Brand Partnerships (00:15:58)

4. Authentic Content Creation for Music Marketing (00:21:33)

5. Quality vs. Quantity in Social Media for Artists (00:27:23)

6. The Fragmented Music Industry and Niche Artist Growth (00:31:20)

7. Final Takeaways and Artist Resources for 2025 (00:39:16)

210 episodes

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