How to Tap Into Parents’ Unspoken Fears (And Build Instant Trust) | EP 261

Music Lessons and Marketing

Content provided by Dave Simon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Simon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

28d ago 10:41

MP3•Episode home

What M&M’s Taught Me About Music School Marketing

In this episode, we’re looking at one of the most iconic marketing campaigns of all time—M&M’s “Melts in your mouth, not in your hands”—and how the same psychology can transform the way you market your music school.

You’ll learn how to move beyond surface-level promotion and tap into the unspoken fears, doubts, and curiosities that parents are already carrying—whether they’ve said them out loud or not.

In this episode, you’ll discover:

Why pointing out a hidden problem builds immediate trust with parents
Real-world messaging examples that speak to concerns parents didn’t know they had
How to create ads that stir curiosity and spark action
The subtle shift from selling lessons to connecting with emotions
How to reframe your next campaign to make parents say, “This is exactly what we need.”

If your marketing isn’t converting the way it should—or if it just feels like it’s missing something—this episode will show you why.

davesimonsmusic.com

100 episodes

#Business #Music #Marketing #Growth #Lessons #Musiclessons #Dave Simonsp #Customer