Carsten Schnatwinkel and Jeanna Cooper join Tom Caravela to discuss the evolving landscape of KOL access in medical affairs. They address challenges in securing KOL access and the role of AI and digital tools in overcoming these barriers. The conversation explores the hybrid model's significance, the impact of virtual engagement on key performance indicators, and strategies for building strong KOL relationships. They also examine geographic and therapeutic variations, persistence and resilience strategies, and the importance of follow-up. The episode concludes with practical tips for increasing face time with KOLs and utilizing social media effectively. (0:00) Welcome and Introduction of Guests (0:34) KOL Access Challenges and AI in Medical Affairs (1:54) Securing KOL Access and Virtual Engagement Impact (5:27) The Hybrid Model and Digital Tools for KOL Relationships (10:21) Virtual Engagement's Effect on KPIs and Standing Out to KOLs (16:49) Building Relationships Through Virtual Engagement (18:27) Geographic and Therapeutic Area Variations in KOL Access (22:20) Strategies for Persistence and Resilience in KOL Engagement (25:35) Tips for Increasing FaceTime with KOLs (28:12) Social Media Utilization for KOL Engagement (30:27) Demonstrating MSL Value to KOLs (32:03) The Importance of Follow-Up in MSL-KOL Dynamics (32:23) Conclusion and Acknowledgements (33:18) Outro and Call to Action