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Ethnography 101 with Carrie Williams of brand-lab
Manage episode 276245725 series 2385850
Ethnography: it's way, WAY more than just following someone around while they shop. Learn what it is, what to consider when performing an ethnography, and how to be sure your ethnography is inclusive!
References mentioned:
Paco Underhill, Why We Buy: https://www.amazon.com/dp/B001QA4SY2/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
Trendwatching: https://trendwatching.com/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message
48 episodes
Manage episode 276245725 series 2385850
Ethnography: it's way, WAY more than just following someone around while they shop. Learn what it is, what to consider when performing an ethnography, and how to be sure your ethnography is inclusive!
References mentioned:
Paco Underhill, Why We Buy: https://www.amazon.com/dp/B001QA4SY2/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
Trendwatching: https://trendwatching.com/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message
48 episodes
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