In this episode of Mortgage Wise, Mike Wise sits down with Tristan Amada from Why Realty to discuss how AI and major tech companies are reshaping the real estate landscape. They explore strategies for local agents and lenders to compete against industry giants like Rocket Mortgage (which acquired Redfin) and Zillow by leveraging hyper-local branding and relationship-building tactics. Tristan shares his proven "Local Legends" directory system and reveals how to use AI tools like ChatGPT for daily content creation while maintaining that personal touch that big corporations can't replicate.

**[0:52] The Big Tech Takeover**
- How Rocket's acquisition of Redfin and Mr. Cooper is changing the game
- Why the $5 trillion mortgage/residential market is the "last uncharted territory"

**[3:46] The AI Advantage vs. Local Expertise**
- How major companies plan to use AI for customer targeting and retention
- Why local agents still have the upper hand in niche markets

**[8:58] Where Your Customers Really Are**
- The top 5 most visited websites (spoiler: ChatGPT is #5)
- Why you need to show up on Google, YouTube, Facebook, Instagram, and ChatGPT

**[13:28] The MRI Strategy**
- Tristan's game-changing approach: Maintenance, Repairs, and Improvements
- How to own the customer workflow throughout homeownership

**[16:48] Building Your Local Legends Directory**
- Step-by-step process for creating a vetted service provider network
- The exact scripts and follow-up system that generates referrals

**[23:14] AI as Your Daily Assistant**
- How to use ChatGPT to pull trending real estate news every morning
- Creating 90-second video scripts automatically for social media