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Securing your clients' futures doesn't stop at arranging their mortgage and protection. Estate planning remains one of the most overlooked yet crucial components of financial wellbeing, with over 80% of people under 50 lacking a will. This missing piece creates vulnerability not only for clients but for your broker-client relationship.
Colin Gill, founder of The Will Place, shares his journey from corporate financial services to creating a platform that transforms how brokers approach estate planning. Drawing from his 11 years at Connells and subsequent entrepreneurial ventures, Colin identified a critical gap in how mortgage professionals address will writing – often recognizing the need but lacking a streamlined solution to offer clients.
The conversation reveals how will fact-finds expose clients' entire financial situations – including details about mortgages, protection, pensions, and investments – making them particularly vulnerable to poaching when seeking estate planning elsewhere. By integrating will writing into their proposition, brokers not only protect these relationships but uncover significant business opportunities that might otherwise be missed.
What sets The Will Place apart is its dual focus on client experience and broker business generation. The platform identifies protection gaps and financial planning needs during the will creation process, then directs these opportunities back to the originating broker. Even more valuable is the executor and guardian notification system that creates new qualified introductions from a client's close connections – people you might never otherwise meet.
Whether you're a newly self-employed broker looking to differentiate your proposition or an established business seeking to enhance client retention, this episode provides practical insights into transforming a traditional pain point into a powerful business advantage. The future of mortgage advice isn't just about finding the right mortgage – it's about protecting client relationships by addressing their complete financial journey.

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