Send us a text

The explosive growth of AI tools has created both opportunity and confusion for mortgage professionals. Are you leveraging this technology effectively, or falling into common traps that could harm your business?
In this practical episode, we cut through the AI hype to explore the five most damaging mistakes mortgage brokers make when implementing tools like ChatGPT. From writing vague prompts that produce generic content to the dangerous practice of using AI for regulated advice, these pitfalls can quickly transform AI from helpful assistant to business liability.
The secret to successful AI implementation lies in understanding its proper role in your business. Rather than viewing it as a replacement for your expertise, savvy brokers use AI to handle the administrative tasks and routine communications that consume valuable time. When properly deployed, AI becomes a 24/7 assistant that enhances your efficiency without compromising your authentic voice or professional judgment.
You'll discover how to write effective prompts that generate useful content, properly edit AI outputs to maintain your unique voice, identify which tasks should remain human-centered, and integrate these powerful tools into workflows that genuinely reduce your stress rather than creating new problems. The goal isn't AI dependence, but rather strategic implementation that allows you to focus on the client relationships and expert service that truly differentiate your business.
Stay tuned for next week's episode, where we'll dive deeper into prompt engineering techniques that will help you get the absolute most from ChatGPT and similar tools. And don't forget to register for our free "Foundations to Freedom" webinar on July 3rd, where Jonathan Needham and I will guide you through the journey to successful self-employment as a mortgage broker.
Ready to transform your relationship with technology and build a more efficient, less stressful mortgage practice? Listen now and discover how to make AI work for you – not the other way around.

Looking for one to one mentoring, visit my website to see how it works craigskelton.co.uk

#mortgagebroker #mortgagebrokers #mortgagebrokeruk #mortgagebrokercoaching #coaching #mortgagebrokerage #mortgagebrokerbusiness #mortgagebrokermarketing #mortgagebrokertips #mortgageadvisor #mortgageadviser #mortgagecoach #businesscoaching #successmentoring #selfemployed ...