From Overwhelmed to Automated: Using AI to Keep Your Mortgage Brand Visible
Manage episode 497323538 series 3613613
Ever notice how marketing is the first thing to go when client work piles up? That feast-or-famine cycle is killing your long-term growth, and it's completely unnecessary in today's AI-powered world.
After nine weeks of exploring artificial intelligence for mortgage brokers, we're tackling perhaps the most practical application: using AI to maintain consistent marketing even during your busiest periods. The brokers who truly succeed aren't necessarily the most skilled or experienced – they're the ones who stay visible regardless of how swamped they are with client work.
What if you could create an entire month's content calendar in under 10 minutes? What if writer's block became a thing of the past? What would change if you could script videos, craft personalized email sequences, and maintain a steady social media presence without sacrificing hours of precious time?
This episode breaks down exactly how to use ChatGPT to eliminate marketing decision fatigue, generate on-brand content that sounds authentically like you, and keep your pipeline flowing even when you're at maximum capacity. You'll learn specific prompts that transform hours of marketing work into minutes, allowing you to focus on what matters most – serving your clients and growing your business.
The most successful mortgage professionals aren't working harder on their marketing – they're working smarter. Learn how to stay consistent, remain visible, and build your brand effortlessly using AI tools that are available to every broker right now.
Ready to transform your marketing approach? Listen now, then take the four simple action steps outlined at the end of the episode to immediately implement AI in your marketing strategy. Your future self (and your steady pipeline of new clients) will thank you.
Looking for one to one mentoring, visit my website to see how it works craigskelton.co.uk
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Chapters
1. Welcome & AI Series Reflection (00:00:00)
2. Marketing Challenges for Busy Brokers (00:01:09)
3. AI Content Planning in Minutes (00:02:19)
4. Email Marketing on Autopilot (00:04:20)
5. Video Scripts & Brand Voice (00:05:45)
6. Taking Action & Episode Wrap-up (00:07:15)
200 episodes