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MSMR 018 - The CDP Explained: Unlocking your QSR's Customer Data with Patrick Reynolds of BlueConic
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In this episode of 'Morning Sam, Morning Ralph,' we dive deep with Patrick Reynolds, CMO of BlueConic, a leading customer data platform (CDP). Patrick explains the importance and functionality of CDPs, particularly in the quick service restaurant (QSR) industry. We discuss how CDPs collect and unify customer data, enabling personalized marketing and seamless customer interactions. The conversation also explores the differences between CDPs, CRMs, and DMPs, while touching on the significance of first-party data and privacy. Tune in for expert insights and some fun debates!
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