Welcome back to Morning Sam, Morning Ralph, the podcast for restaurant technology professionals! In this episode, host Paul is joined by Scott Bartley, a professional graphic designer, artist, and longtime Madison Ave. ad agency partner from New York City. Scott shares his design philosophy, emphasizing the importance of a strong concept, unexpected execution, and relentless attention to detail. They discuss how brands can integrate these elements, create memorable advertising, and stay true to their core messaging. Scott also provides insights into common pitfalls in branding and the significance of viewing design as a comprehensive system. Tune in to discover the secrets behind effective design and how even small startups can make a big impact without massive budgets. More at https://popcorngtm.com and https://scottbartley-creative.com