In this episode of 'Morning Sam, Morning Ralph,' Paul and Chad dive into a conversation with Shawn Walcheff, the influential owner of Cali BBQ Media and the Cali BBQ multi-unit restaurant brand based in San Diego. Shawn shares his journey and insights on digital storytelling, emphasizing the importance of 'being the show, not the commercial' to attract the right customers and build better customer relationships. The discussion also touches on Shawn's practical approach to overcoming fears of content creation and leveraging AI in restaurant operations for improved accountability and efficiency. Additionally, Shawn shares his skepticism towards the saying 'if you build it, they will come,' stressing that storytelling and marketing are key to success in the competitive restaurant industry. Tune in to learn about the power of consistent content creation, AI's role in restaurant technology, and the significance of sharing authentic stories to inspire and educate within the industry.