The LinkedIn Tool Every Fundraiser Should Be Using For Donor & Corporate Partner Growth with Ariana Younai

Missions to Movements

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Did you know that 80% of LinkedIn's BILLION-plus members want to give back to organizations?
Today I’m joined by a repeat guest: Ariana Younai, Head of LinkedIn for Nonprofits! And we’re here to cover how you can strategically use LinkedIn’s most powerful (and often overlooked) tool: Sales Navigator.
Ariana shares exactly how it can help fuel your fundraising efforts, build warm donor relationships, and unlock corporate partnerships. And she’s giving us allll the data, examples, and a time-sensitive offer to boot!
Ariana also breaks down how to use LinkedIn’s advanced filters, buyer intent signals, and relationship insights to identify top prospects, reactivate lapsed donors, and connect with hidden champions within their existing networks.
You’ll even learn how ONE second-degree connection led to a grant that fed over 5,700 essential workers during the pandemic.

Resources & Links

Connect with Ariana on LinkedIn and apply for FREE access to Sales Navigator (limited to 2,000 nonprofits through April 30, 2025).

Check out Ariana on Episode 99: Unlocking the Power of LinkedIn for Your Nonprofit.

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

Monthly Giving Awareness Week is May 12-16! Join me, RKD Group, and GivingTuesday for 5 days of FREE resources to help you launch and grow recurring gifts.

Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. 4 spots are open and we start in July. Click here to apply.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
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Chapters

1. LinkedIn Members Want to Give (00:00:00)

2. Introduction to LinkedIn for Nonprofits (00:04:45)

3. The Power and Scale of Nonprofit Fundraising (00:10:45)

4. Sales Navigator: Finding Your Donor Needles (00:16:23)

5. Success Stories: Hope for Haiti & Union Settlement (00:20:32)

6. Practical Tips for Maximum Impact (00:25:18)

7. Building Connections That Generate Results (00:32:01)

8. Final Thoughts and Next Steps (00:36:51)

184 episodes

#Non-Profit #Business #Marketing #Dana Snyder #Social Media #Digital Marketing #Nonprofit Marketing #Online Fundraising #Online Marketing #Facebook #Social Media Advertising #Content Strategy #Content Marketing #Podcasting Education #Self-Improvement