The Email Platform that EVERY Nonprofit Should Know About, Flodesk with Dawn Richardson

Missions to Movements

Content provided by Dana Snyder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dana Snyder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

8M ago 33:27

MP3•Episode home

If you’d like to check out Flodesk + get my 4-Part Email Welcome Series Workflow sign up with my link!

What if your email marketing platform actually made you feel smarter instead of overwhelmed? Dawn Richardson, Product Education Manager at Flodesk, is here to help you redefine what’s possible in nonprofit email marketing (with ALL the segmenting and automations too!)

Email personalization in 2025 is going way beyond just inserting a supporter’s name. Dawn introduces link actions, form preferences, and how to segment donors based on their actual behaviors and interests.
Did we mention Flodesk can also support seamless integrations (hello, Canva and Zapier!) and unlimited subscribers and emails - all at a flat-rate price?! I’ve been using this platform for years and I have never wavered or wanted to make a switch.
FIVE nonprofits in my Monthly Giving Mastermind even made the switch to Flodesk on the spot and now have a much easier time sending eye-catching emails, boosting their email performance and donor loyalty.

Resources & Links

Learn more about Flodesk and get 50% off your first year. You can also learn more on their YouTube channel and by joining the Flodesk Insiders Facebook Group.

Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you.

Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.

Let's Connect!

Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!

Chapters

1. Introduction to Email Marketing Personalization (00:00:00)

2. Dawn's Story and Flowdesk's Origins (00:09:52)

3. Email Marketing Trends and Segmentation (00:16:10)

4. Powerful Features for Nonprofits (00:20:44)

5. Analytics that Drive Results (00:27:12)

6. Future Developments and Success Stories (00:32:37)

221 episodes

#Non-Profit #Business #Marketing #Dana Snyder #Social Media #Digital Marketing #Nonprofit Marketing #Online Fundraising #Online Marketing #Facebook #Social Media Advertising #Content Strategy #Content Marketing #Podcasting Education #Self-Improvement