NAACP’s Bold Shift Toward Sustained Impact with Trovon Williams

Missions to Movements

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What happens when a 115-year-old organization decides to reimagine EVERYTHING, from brand to fundraising model – in the wake of a global pandemic?
In this episode recorded live at SubSummit, I’m sitting down with keynote speaker Trovon Williams, SVP of Marketing & Comms at the NAACP, to unpack the organization's sweeping transformation.
Trovon shares how the NAACP leaned into the urgency of the moment to pivot its approach to advocacy, storytelling, and monthly giving.
You’ll hear why leading with solutions (not just problems) drives deeper emotional investment, how internal “inside baseball” campaigns are essential to getting leadership buy-in, and why being consistent (not performative!) is key to building successful partnerships and sustainable movements.
Resources & Links

Learn more about the NAACP on their website and YouTube channel.
Connect with Trovon Williams on LinkedIn.

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Chapters

1. NAACP Takes SubSummit by Storm (00:00:00)

2. Pandemic-Driven Brand Evolution (00:05:32)

3. Data-Driven Advocacy Redefined (00:10:25)

4. Leading with Solutions, Not Problems (00:14:23)

5. Standing on Stage: Building Thought Leadership (00:19:20)

6. Nonprofit-Corporate Partnerships That Work (00:23:25)

7. NAACP Plus: Media as Donor Engagement (00:29:15)

8. The Barbershop Test: Launching Compelling Content (00:32:53)

215 episodes

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