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NAACP’s Bold Shift Toward Sustained Impact with Trovon Williams
Manage episode 496029715 series 3336350
What happens when a 115-year-old organization decides to reimagine EVERYTHING, from brand to fundraising model – in the wake of a global pandemic?
In this episode recorded live at SubSummit, I’m sitting down with keynote speaker Trovon Williams, SVP of Marketing & Comms at the NAACP, to unpack the organization's sweeping transformation.
Trovon shares how the NAACP leaned into the urgency of the moment to pivot its approach to advocacy, storytelling, and monthly giving.
You’ll hear why leading with solutions (not just problems) drives deeper emotional investment, how internal “inside baseball” campaigns are essential to getting leadership buy-in, and why being consistent (not performative!) is key to building successful partnerships and sustainable movements.
Resources & Links
Learn more about the NAACP on their website and YouTube channel.
Connect with Trovon Williams on LinkedIn.
This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Chapters
1. NAACP Takes SubSummit by Storm (00:00:00)
2. Pandemic-Driven Brand Evolution (00:04:17)
3. Data-Driven Advocacy Redefined (00:09:10)
4. Leading with Solutions, Not Problems (00:13:08)
5. Standing on Stage: Building Thought Leadership (00:19:05)
6. Nonprofit-Corporate Partnerships That Work (00:23:10)
7. NAACP Plus: Media as Donor Engagement (00:29:53)
8. The Barbershop Test: Launching Compelling Content (00:33:31)
200 episodes
Manage episode 496029715 series 3336350
What happens when a 115-year-old organization decides to reimagine EVERYTHING, from brand to fundraising model – in the wake of a global pandemic?
In this episode recorded live at SubSummit, I’m sitting down with keynote speaker Trovon Williams, SVP of Marketing & Comms at the NAACP, to unpack the organization's sweeping transformation.
Trovon shares how the NAACP leaned into the urgency of the moment to pivot its approach to advocacy, storytelling, and monthly giving.
You’ll hear why leading with solutions (not just problems) drives deeper emotional investment, how internal “inside baseball” campaigns are essential to getting leadership buy-in, and why being consistent (not performative!) is key to building successful partnerships and sustainable movements.
Resources & Links
Learn more about the NAACP on their website and YouTube channel.
Connect with Trovon Williams on LinkedIn.
This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Chapters
1. NAACP Takes SubSummit by Storm (00:00:00)
2. Pandemic-Driven Brand Evolution (00:04:17)
3. Data-Driven Advocacy Redefined (00:09:10)
4. Leading with Solutions, Not Problems (00:13:08)
5. Standing on Stage: Building Thought Leadership (00:19:05)
6. Nonprofit-Corporate Partnerships That Work (00:23:10)
7. NAACP Plus: Media as Donor Engagement (00:29:53)
8. The Barbershop Test: Launching Compelling Content (00:33:31)
200 episodes
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