Is Your Donation Page Leaking Donors? Here’s How to Fix It

Missions to Movements

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5M ago 12:49

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88% of potential donors ABANDON donation forms mid-click! If you are driving traffic to your donation page only to watch donors disappear, you may have a conversion problem. But don’t worry - I’ll help you close the “conversion gap” and reimagine the donor experience.

In this episode, I’ll walk you through 4 strategic donation page formats, when to use each, and how to analyze your Google Analytics data to diagnose mobile drop-offs, funnel performance, and campaign effectiveness.

Whether you're sending paid traffic to a Giving Tuesday campaign or trying to capture a donor mid-blog post, these tips and tricks will help you match the format to the moment, reduce friction, and finally fix the page that's costing you the most.
Resources & Links

Check out iDonate’s blog, The 4 Types of Online Donation Experiences (and How to Use Them to Convert More Donors).

Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you.

Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.

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My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
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Chapters

1. The Conversion Problem Defined (00:00:00)

2. Understanding Your Analytics (00:03:14)

3. Four Effective Donation Page Formats (00:07:42)

4. Matching Format to Campaign Type (00:10:55)

5. Key Takeaways and Episode Closing (00:12:16)

221 episodes

#Non-Profit #Business #Marketing #Dana Snyder #Social Media #Digital Marketing #Nonprofit Marketing #Online Fundraising #Online Marketing #Facebook #Social Media Advertising #Content Strategy #Content Marketing #Podcasting Education #Self-Improvement