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Is Your Donation Page Leaking Donors? Here’s How to Fix It

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Manage episode 497334992 series 3336350
Content provided by Dana Snyder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dana Snyder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

88% of potential donors ABANDON donation forms mid-click! If you are driving traffic to your donation page only to watch donors disappear, you may have a conversion problem. But don’t worry - I’ll help you close the “conversion gap” and reimagine the donor experience.

In this episode, I’ll walk you through 4 strategic donation page formats, when to use each, and how to analyze your Google Analytics data to diagnose mobile drop-offs, funnel performance, and campaign effectiveness.

Whether you're sending paid traffic to a Giving Tuesday campaign or trying to capture a donor mid-blog post, these tips and tricks will help you match the format to the moment, reduce friction, and finally fix the page that's costing you the most.
Resources & Links

Check out iDonate’s blog, The 4 Types of Online Donation Experiences (and How to Use Them to Convert More Donors).

This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most.

Let's Connect!

  • Send a DM on Instagram or LinkedIn and let us know what you think of the show!
  • My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
  • Want to book Dana as a speaker for your event? Click here!
  continue reading

Chapters

1. The Conversion Problem Defined (00:00:00)

2. Understanding Your Analytics (00:04:06)

3. Four Effective Donation Page Formats (00:08:34)

4. Matching Format to Campaign Type (00:12:48)

5. Key Takeaways and Episode Closing (00:14:09)

200 episodes

Artwork
iconShare
 
Manage episode 497334992 series 3336350
Content provided by Dana Snyder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dana Snyder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

88% of potential donors ABANDON donation forms mid-click! If you are driving traffic to your donation page only to watch donors disappear, you may have a conversion problem. But don’t worry - I’ll help you close the “conversion gap” and reimagine the donor experience.

In this episode, I’ll walk you through 4 strategic donation page formats, when to use each, and how to analyze your Google Analytics data to diagnose mobile drop-offs, funnel performance, and campaign effectiveness.

Whether you're sending paid traffic to a Giving Tuesday campaign or trying to capture a donor mid-blog post, these tips and tricks will help you match the format to the moment, reduce friction, and finally fix the page that's costing you the most.
Resources & Links

Check out iDonate’s blog, The 4 Types of Online Donation Experiences (and How to Use Them to Convert More Donors).

This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most.

Let's Connect!

  • Send a DM on Instagram or LinkedIn and let us know what you think of the show!
  • My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
  • Want to book Dana as a speaker for your event? Click here!
  continue reading

Chapters

1. The Conversion Problem Defined (00:00:00)

2. Understanding Your Analytics (00:04:06)

3. Four Effective Donation Page Formats (00:08:34)

4. Matching Format to Campaign Type (00:12:48)

5. Key Takeaways and Episode Closing (00:14:09)

200 episodes

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