How Your Year-End Gala or Event Can Generate Revenue All Year with Monthly Giving as the Centerpiece

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Transform your fundraising events from one-time giving opportunities into sustainable revenue generators by making monthly giving a centerpiece rather than an afterthought.

We share practical strategies to create signature moments that convert event attendees into loyal monthly supporters while maximizing the long-term impact of your gatherings.
• Creating signature visual moments that attendees will remember long after the event ends
• Elevating existing monthly donors through special recognition, VIP experiences, or distinctive identifiers
• Capturing content during events for ongoing donor stewardship throughout the year
• Working with technology vendors to seamlessly integrate monthly giving options into event platforms
If you implement these strategies at your next event, tag me on LinkedIn or share your success in the reviews! I'd love to hear your creative ideas and possibly feature your story on a future episode.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.

This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.

Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!

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My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!

Chapters

1. The Missed Monthly Giving Opportunity (00:00:00)

2. Transforming Events into Donor Journeys (00:04:24)

3. Creating a Signature Moment (00:07:58)

4. Beyond One Night: Extending Event Impact (00:10:23)

5. Event Strategy & Tech Integration (00:12:25)

213 episodes

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