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Dancing Through Change: David Meerman Scott on Grateful Dead, Fandom, and Real Human Experience (MDE636)

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Manage episode 524079128 series 35092
Content provided by Minter Dial and Evergreen Podcasts | Minter Dialogue. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minter Dial and Evergreen Podcasts | Minter Dialogue or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this special episode, host Minter Dial reconnects with celebrated marketing strategist and author David Meerman Scott for their third lively conversation together. As they reflect on their decade-long friendship, David Meerman Scott shares insights from the freshly updated edition of "Marketing Lessons from the Grateful Dead," co-authored with Brian Halligan, co-founder and former CEO of HubSpot.

Together, they explore why the unconventional, fan-centric business lessons from the Grateful Dead are more relevant than ever in an age dominated by digital chaos and AI. David Meerman Scott unpacks the enduring legacy of the band, discussing the importance of human connection, fandom, and letting go—both in music and business. The discussion also dives into leadership transitions, from Jerry Garcia’s era to the bold addition of John Mayer, examining how the band’s openness to innovation has kept their music and message alive for new generations.

Tune in for a conversation that covers everything from navigating change in business and life to the power of authentic experiences and the wisdom in embracing both risk and generosity. Whether you’re a marketer, a Deadhead, or simply curious about how to build lasting legacies, this episode is packed with stories and actionable insights you won’t want to miss.

  continue reading

640 episodes

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iconShare
 
Manage episode 524079128 series 35092
Content provided by Minter Dial and Evergreen Podcasts | Minter Dialogue. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minter Dial and Evergreen Podcasts | Minter Dialogue or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this special episode, host Minter Dial reconnects with celebrated marketing strategist and author David Meerman Scott for their third lively conversation together. As they reflect on their decade-long friendship, David Meerman Scott shares insights from the freshly updated edition of "Marketing Lessons from the Grateful Dead," co-authored with Brian Halligan, co-founder and former CEO of HubSpot.

Together, they explore why the unconventional, fan-centric business lessons from the Grateful Dead are more relevant than ever in an age dominated by digital chaos and AI. David Meerman Scott unpacks the enduring legacy of the band, discussing the importance of human connection, fandom, and letting go—both in music and business. The discussion also dives into leadership transitions, from Jerry Garcia’s era to the bold addition of John Mayer, examining how the band’s openness to innovation has kept their music and message alive for new generations.

Tune in for a conversation that covers everything from navigating change in business and life to the power of authentic experiences and the wisdom in embracing both risk and generosity. Whether you’re a marketer, a Deadhead, or simply curious about how to build lasting legacies, this episode is packed with stories and actionable insights you won’t want to miss.

  continue reading

640 episodes

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