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Why brands should tap into live-stream shopping

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Manage episode 378589490 series 2519658
Content provided by Mintel Little Conversation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mintel Little Conversation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Host Andrew McDougall is joined by experts Georgia Stafford, Kaitlin Ceckowski and Katie Hansen in a discussion about how live-stream shopping is transforming the customer experience, how marketers can tap into the trend and how brands can translate the increased engagement into revenue.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Find out more about social commerce, browse all our research on retail and ecommerce, and buy a report today by visiting the Mintel Store.

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests:

Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.

Kaitlin Ceckowski, Associate Director, Marketing Intelligence, Mintel Consulting.

Katie Hansen, Retail and Ecommerce Analyst, Mintel Reports US.

  continue reading

163 episodes

Artwork
iconShare
 
Manage episode 378589490 series 2519658
Content provided by Mintel Little Conversation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mintel Little Conversation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Host Andrew McDougall is joined by experts Georgia Stafford, Kaitlin Ceckowski and Katie Hansen in a discussion about how live-stream shopping is transforming the customer experience, how marketers can tap into the trend and how brands can translate the increased engagement into revenue.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Find out more about social commerce, browse all our research on retail and ecommerce, and buy a report today by visiting the Mintel Store.

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests:

Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.

Kaitlin Ceckowski, Associate Director, Marketing Intelligence, Mintel Consulting.

Katie Hansen, Retail and Ecommerce Analyst, Mintel Reports US.

  continue reading

163 episodes

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