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Pride Month backlash: Bud Light and Target

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Manage episode 377399584 series 2519658
Content provided by Mintel Little Conversation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mintel Little Conversation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Reviewing recent corporate backlash in the US, host Lynn Dornblaser is joined by experts Kaitlin Ceckowski and Nicole Bond in a discussion of marketing do's and don'ts for brands when it comes to Pride Month.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Find out more about culture and identity in relation to consumer lifestyle, browse all our research on marketing and promotion, and buy a report today by visiting the Mintel Store.

Host:

Lynn Dornblaser, Director, Innovation and Insight, Mintel Consulting.

Guests:

Kaitlin Ceckowski, Associate Director, Marketing Intelligence, Mintel Consulting.

Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia.

  continue reading

164 episodes

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iconShare
 
Manage episode 377399584 series 2519658
Content provided by Mintel Little Conversation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mintel Little Conversation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Reviewing recent corporate backlash in the US, host Lynn Dornblaser is joined by experts Kaitlin Ceckowski and Nicole Bond in a discussion of marketing do's and don'ts for brands when it comes to Pride Month.

Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.

Find out more about culture and identity in relation to consumer lifestyle, browse all our research on marketing and promotion, and buy a report today by visiting the Mintel Store.

Host:

Lynn Dornblaser, Director, Innovation and Insight, Mintel Consulting.

Guests:

Kaitlin Ceckowski, Associate Director, Marketing Intelligence, Mintel Consulting.

Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia.

  continue reading

164 episodes

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