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Discover how one photographer doubled her sales average with tweaks to her process after already being in business for ten years. Corrie Lindroos, a portrait photographer from Canada specializing in horses, families, and headshots, shares her remarkable transformation from struggling with just six sessions per year to confidently booking 40 annual clients while actually working fewer hours.
The secret wasn't in complex marketing strategies or raising prices, but in counterintuitive techniques like completely eliminating her price list (with no clients ever asking for it), systematizing her workflow, and making subtle changes to her sales approach. Within days of implementing these changes, Kori's average jumped from $1800-2200 to $3800, and she began selling albums for the first time in a decade.
What makes Corrie's journey particularly powerful is her initial skepticism. "I don't think these little tiny changes are really going to make that big of a deal," she remembers thinking before seeing the results firsthand. Now she advocates for following proven systems exactly as taught: "Just do exactly what Karinda says, how she says to do it. Just trust that what she's saying is going to work."
Perhaps most surprising is how Corrie maintains authentic connections while dramatically increasing sales. As a self-described "small town girl" who's "a little rough around the edges," she shares how finding her deeper "why" helps her confidently recommend photography services without feeling "sleazy" - even at personal events like her father's memorial, where she realized the profound importance of family portraits after having no adult photos with her dad.
Through practical examples like drop-shipping products directly from labs (saving time and money) to implementing systematic marketing approaches, this episode offers tangible strategies any photographer can implement immediately to transform their business while creating more freedom and financial success.

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Thanks for listening!