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Why Real Estate Scripts Don’t Work… Until they do
Manage episode 507915032 series 3662027
Ever wonder why some agents crush listing appointments while others crash and burn?
In this episode, Chris Cook sits down with 38-year real estate veteran Shawn Whelan for a no-nonsense conversation about mastering the fundamentals of sales, specially the oft-misunderstood power of scripts.
They unpack why most agents fail to use scripts effectively, how internalizing your dialogues changes everything, and why chasing shiny objects won't build your business.
Listen For
3:59 What Happens When You Knock on Doors for 30 Days Straight?
6:36 Why Do Real Estate Scripts Sound So Robotic at First?
13:11 Are Your Sellers Practicing Their Objections Before You Arrive?
17:00 How Long Should a Cold Call Last to Actually Get an Appointment?
25:24 Why Is Practicing Scripts More Important Than Chasing Leads?
Connect with guest: Shawn Whelan
Connect with Chris:
Chapters
1. Why Real Estate Scripts Don’t Work… Until they do (00:00:00)
2. What Happens When You Door Knock for 30 Days Straight? (00:03:59)
3. Why Do Real Estate Scripts Sound Robotic Until They Are Practiced? (00:06:36)
4. Do Your Clients Have Objections Already Scripted Before You Arrive? (00:11:11)
5. What Is the Ideal Length of a Cold Call to Secure an Appointment? (00:17:00)
6. Can Writing Out Your Scripts for 30 Days Really Transform Your Business? (00:22:57)
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