Go offline with the Player FM app!
Farmer's Market to Iconic Brand: Bootstrapping a Business With Only a Gelato Machine | Jeni Britton
Manage episode 518879099 series 3449675
#669 How do you build a beloved, nationally-recognized ice cream brand from scratch — and then turn around and create a completely different company redefining dietary fiber in America? In this episode, host Kirsten Tyrrel sits down with Jeni Britton — founder of the iconic Jeni’s Ice Creams and now founder of Floura — to talk about creativity, curiosity, and the emotional side of entrepreneurship. Jeni shares how she started with nothing but vision, passion, and a gelato machine from a local Italian market, how she bootstrapped her way from a farmer’s market stand to 90 stores and 10,000 grocery doors, and why she believes emotion, intuition, and integrity are the true drivers of a lasting brand. From building a fellowship-style team to navigating growth, trust, and leadership, this conversation is packed with wisdom for founders who want to build something meaningful — and do it their own way!
What we discuss with Jeni:
+ Starting Jeni’s in a farmer’s market
+ Vision born from scent and storytelling
+ Bootstrapping with no capital
+ Turning produce waste into fiber products
+ Launching Floura and “bridging the fiber gap”
+ Importance of emotion in business
+ Building a fellowship-style team
+ Trust and communication in leadership
+ Learning to step back as founder
+ Success driven by passion and curiosity
Thank you, Jeni!
Check out Jeni's Ice Creams at Jenis.com.
Check out Floura at Floura.com.
Follow Jeni on Instagram, here and here.
Watch the video podcast of this episode!
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
And follow us on:
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Learn more about your ad choices. Visit megaphone.fm/adchoices
675 episodes
Manage episode 518879099 series 3449675
#669 How do you build a beloved, nationally-recognized ice cream brand from scratch — and then turn around and create a completely different company redefining dietary fiber in America? In this episode, host Kirsten Tyrrel sits down with Jeni Britton — founder of the iconic Jeni’s Ice Creams and now founder of Floura — to talk about creativity, curiosity, and the emotional side of entrepreneurship. Jeni shares how she started with nothing but vision, passion, and a gelato machine from a local Italian market, how she bootstrapped her way from a farmer’s market stand to 90 stores and 10,000 grocery doors, and why she believes emotion, intuition, and integrity are the true drivers of a lasting brand. From building a fellowship-style team to navigating growth, trust, and leadership, this conversation is packed with wisdom for founders who want to build something meaningful — and do it their own way!
What we discuss with Jeni:
+ Starting Jeni’s in a farmer’s market
+ Vision born from scent and storytelling
+ Bootstrapping with no capital
+ Turning produce waste into fiber products
+ Launching Floura and “bridging the fiber gap”
+ Importance of emotion in business
+ Building a fellowship-style team
+ Trust and communication in leadership
+ Learning to step back as founder
+ Success driven by passion and curiosity
Thank you, Jeni!
Check out Jeni's Ice Creams at Jenis.com.
Check out Floura at Floura.com.
Follow Jeni on Instagram, here and here.
Watch the video podcast of this episode!
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
And follow us on:
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Learn more about your ad choices. Visit megaphone.fm/adchoices
675 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.