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154| Why Playing It Safe is the Riskiest Move of All with Blake Stratton
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In this episode of Million Dollar Flip Flops, Rodric sits down with Blake Stratton — coach, consultant, dad, and self-proclaimed “pivot artist.”
Blake helps moms and dads escape the golden handcuffs of unfulfilling careers or rigid business models so they can reclaim time, freedom, and impact during the fleeting “good old days” of raising a family.
Together, Rodric and Blake dive deep into:
- Why risk avoidance is an illusion — and how to reframe what you’re really risking in life and business.
- The toleration point where people either retreat to comfort or break through to transformation.
- Lessons from Ivan Illich, KFC logos, and why the best coaches don’t just hand you spreadsheets — they coach the person, not just the business.
- How mindset, courage, and clarity create more growth than any tactic or PDF ever will.
- Why investing in help (employees, coaches, systems) is the difference between scaling and stagnation.
This is a powerful conversation about the courage to change course, the risk of staying stuck, and how to live a life you won’t regret at the end.
Quote Highlights:
“Risk avoidance in a vacuum doesn’t exist. You’re always risking something.” – Blake Stratton
“It’s never been about the money for me… and that’s why I make a lot of money.” – Rodric Lenhart
Timestamps:
- (0:00) Blake’s latest pivots and client focus
- (4:00) The bittersweet choice to step away from Boardroom
- (9:45) CAC, LTV, and million-dollar pace conversations
- (16:00) Escaping the golden handcuffs & parenting perspective
- (20:00) Risk vs. tolerance and Ivan Illich’s legacy
- (27:00) Coaching through mindset shifts (investment vs. expense)
- (39:00) Walking the talk with family, travel, and lifestyle design
- (45:00) Coaching the person vs. giving spreadsheets
- (52:00) How Blake prioritizes tasks (and why the Eisenhower Matrix isn’t enough)
🔗 Guest Links:
🌍Website: https://www.blakestratton.com/
📱Instagram: https://www.instagram.com/blakestrat/?hl=en
📱LinkedIn: https://www.linkedin.com/in/blakestratton/
📱Facebook: https://www.facebook.com/blakestrat
Resources:
Ready to transform your business and your life while making a difference? Grab your copy of *Million Dollar Flip Flops*—the ultimate guide to creating a life and business that feels just as good as it looks. And here’s the best part: 100% of the proceeds go directly to our foundation, Send a Student Leader Abroad, with a goal of sending 1,000,000 deserving kids on life-changing trips around the world.
As a thank you for your support, we’re offering exclusive bonuses available only for our podcast listeners. These bonuses are packed with extra tools and resources to help you implement the principles from the book faster and more effectively.
Don’t miss this opportunity to gain invaluable insights, impact a young leader’s life, and be a part of something bigger.
Click the link, order your copy, and claim your listener-only bonuses today!
Together, let’s change lives—one trip at a time.
www.MillionDollarFlipFlops.com/book
**P.S.** Every book you buy gets us one step closer to sending 1,000,000 kids on life-changing adventures. Let’s make it happen!
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