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153 | Cutting Through the Digital Noise with Authentic Leadership – Jess Jensen
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Episode Summary
In this episode of Million Dollar Flip Flops, Rodric sits down with Jess Jensen, founder of Co-Pilot Communications and executive communications strategist for leaders from growth-minded founders to C-suite executives.
Jess shares her five-step framework for helping leaders show up as real humans online—building trust, attracting opportunities, and standing out in a noisy digital world. From her time leading marketing for giants like Nestlé, Adidas, Qualcomm, and Microsoft, to working one-on-one with founders, Jess explains why storytelling, consistency, and a willingness to experiment are the keys to cutting through the noise.
The conversation dives into:
- The three things Jess looks for when assessing a leader’s messaging.
- How to use stories outside your industry to make your brand more compelling.
- The most common misconception founders have about their own communications.
- Why “being yourself” is more than a cliché—it’s a competitive advantage.
- How personal branding can 3x your engagement over corporate messaging.
Whether you’re leading a billion-dollar brand or a 10-person business, Jess’s insights will inspire you to stop hiding behind polished PR and start showing up with real personality.
Key Takeaways & Quotes
- “Be yourself. Don’t just regurgitate PR fluff—show up as a full human.”
- Consistency matters more than perfection. If you’re not active on any platform, start there.
- Sharing wins is fine, but mix in personal stories, perspectives, and causes you care about.
- “Most people think they have nothing important to say—until you help them see it.”
- Personal brands get triple the engagement of company brands on social media.
Timestamps
- 0:00 – Intro to Jess Jensen & Co-Pilot Communications
- 2:00 – Three things Jess looks for when assessing messaging
- 6:00 – Using stories from outside your industry to connect
- 9:00 – The biggest misconception founders have about communications
- 14:50 – The one rule every leader should follow online
- 15:30 – Jess’s journey from corporate brand marketing to founder
- 22:00 – Organic vs. paid social media strategies
- 26:30 – Jess’s impact goal: making digital a more human place
- 30:00 – Jess’s newsletter & where to connect
Guest Links
🌐 Website & Newsletter: copilotcommunications.com
📱LinkedIn: https://www.linkedin.com/in/jessicakjensen/
📱 Instagram: https://www.instagram.com/jessicakjensen/?igsh=bjh0ZWdoZzU5dTlv#
Resources:
Ready to transform your business and your life while making a difference? Grab your copy of *Million Dollar Flip Flops*—the ultimate guide to creating a life and business that feels just as good as it looks. And here’s the best part: 100% of the proceeds go directly to our foundation, Send a Student Leader Abroad, with a goal of sending 1,000,000 deserving kids on life-changing trips around the world.
As a thank you for your support, we’re offering exclusive bonuses available only for our podcast listeners. These bonuses are packed with extra tools and resources to help you implement the principles from the book faster and more effectively.
Don’t miss this opportunity to gain invaluable insights, impact a young leader’s life, and be a part of something bigger.
Click the link, order your copy, and claim your listener-only bonuses today!
Together, let’s change lives—one trip at a time.
www.MillionDollarFlipFlops.com/book
**P.S.** Every book you buy gets us one step closer to sending 1,000,000 kids on life-changing adventures. Let’s make it happen!
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