From Hall of Fame to Spring Readiness

MID-WEST FARM REPORT - MADISON

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At the Wisconsin Association of Meat Processors annual convention in Middleton, two industry leaders were inducted into the 2025 Meat Industry Hall of Fame: Fritz Usinger of Fred Usinger, Inc., a 144-year-old family meat business in Milwaukee, and Dan Sutherland of Johnsonville, who has held various roles since 1982. Sutherland, a third-generation member of the Milwaukee Stockyards, shared insights into his start in the industry and how meat companies navigate seasonal consumption trends.

Ag meteorologist Stu Muck says despite some more mild and above normal temps ahead, rain is still in the forecast.

Dairy farmers take cow comfort to the next level because they know that if they take care of the cows, the cows take care of them. Today, we’re exploring one of the many ways dairy farmers prioritize animal welfare. Nick Knaapen is a sales manager for Bioret Agri. He joins Stephanie Hoff and says on many farms, the cows sleep more comfortably than their farmers do thanks to animal welfare technology. Nick essentially sells waterbeds for dairy cattle.

Ashley Huhn from Stephas Group provided an update, noting that while some farmers are anxiously tilling to dry out fields, aggressive markets are currently in Canada. Due to weather delays, Canada is seeing more equipment auctions than regions like Iowa, Minnesota, and Wisconsin, where farmers are preparing to hit the fields. Paid for by Steffes Group.

Pam Jahnke has a conversation with Brian Luck, a biological systems engineer with UW-Madison Extension, about changes to the custom operator survey.

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