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Thoreson & Heilprin

Mid-West Family Marketing

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A podcast of Zach Heilprin and Ebo Thoeson's weekly radio show, which airs every Thursday from 6-7p live from Monk's Bar and Grill in Sun Prairie. Join Zach and Ebo each week as they discuss the latest stories surrounding the Wisconsin Badgers. Find the show live on Zone Madison and YouTube.
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Microbials Matter

Mid-West Farm Report

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Welcome to the Microbials Matter Podcast, where microbials matter! Our host, Dr. William Zimmer, veterinarian, and founder of Bio-Vet has been researching and developing microbial and nutritional products to support digestion and overall health in livestock for 30 years. Experts join the podcast to talk about all things animal health and nutrition and how the microbiome plays a critical role in animal health and vitality. For more information, visit Bio-Vet.com for more.
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Dr. Steve Anderson is a storyteller and a lifelong learner who is deeply committed to helping leaders grow. Born out of deep seeded curiosity and passion, Steve launched his podcast as a vehicle for interviewing accomplished leaders who excel in building cultures and developing teams that create impact and deliver value to customers, employees and stakeholders. In this capacity, he is able to tap into his experience as a CEO of a $75 million-dollar company and a 39 year career as a Physical ...
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What we're hearing across all sectors of agriculture is that having a reliable workforce remains a number one challenge today. Karen Gefvert, chief policy officer for Edge Dairy Farmer Cooperative and Voice of Milk, says it’s an issue the organization is deeply engaged in. In talking with Stephanie Hoff, Gefvert notes that this has been a 40-year b…
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Transportation of this fall's harvest faces some new challenges with market reconfiguration. Ben Jarboe talks with Dean Beaver, grain merchandiser in southern Wisconsin, who says the international market glitches have changed the prices available to farmers. That means that some are opting to store on farm, or in off-farm storage. Beaver sales avai…
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When it comes to conservation, the Brattset Family Farm doesn’t just talk the talk - they graze! In Jefferson County, this mother-daughter duo, Weenonah Brattset and Kirsten Jurcek, have been rotationally grazing beef cattle since 2005. The entire family has transitioned the farm into a thriving ecosystem of healthy soil, clean water, and biodivers…
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Armed with a facelift and an emphasis on precision ag, Supreme International's rebranding is hot off the press. Willem Van Der Kooi is the Territory Sales Manager for the Great Lakes Territory and the SE United States. He tells us about the company's new look and the technology they're leaning into. See omnystudio.com/listener for privacy informati…
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Harvest is a busy time of year in rural America, and while tractors are rolling through the fields, there’s a team behind the scenes keeping the field crews fueled. Katy Katzman farms in the Whitewater area with her husband, Wes, and their two adult sons, Jake and Aaron. In their business model, Katy holds the title of Business Manager. She tells u…
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National FFA Convention kicks off this week in Indianapolis, Oct. 29-Nov. 1. FFA members from across the U.S., representing all 50 states, Puerto Rico, and the U.S. Virgin Islands, are expected to attend the convention, with a select few competing for national glory. This includes Wisconsin native Tyler Leuch. He’s currently a freshman at Iowa Stat…
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Pankaj Singh—"Sing"—is a visionary leader who’s spent over 20 years revolutionizing businesses and building high- performance teams. As a former C-suite executive, he's driven double-digit growth, streamlined operations, and transformed organizations worldwide. But his real power comes from something unexpected: Mindfulness. Raised in an affluent f…
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The comment period is over for the livestock fee increases proposed by the Department of Agriculture, Trade, and Consumer Protection. In some cases, the increase would be up to 1,700 percent. DATCP has the rule-making authority to go through with its proposal, but the state Legislature is setting up a bill to keep prices where they are for Wisconsi…
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In New Zealand’s Waikato District, a region known as the heart of dairy country, Jo Sheridan is making waves. She was named the 2025 Fonterra Dairy Woman of the Year for her work on the farm and as demonstration manager on the Owl Farm. She shares her dairy farm story with us and makes some comparisons between dairying on an island and what she’s l…
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Water is the number one nutrient needed for animal health and is crucial for crop growth. In the state of Wisconsin, most agricultural operations are groundwater dependent. Adam Freihoefer, the Water Use Section Manager at the Department of Natural Resources, says it's crucial to be good stewards and understand your operation's need for water. He e…
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When it comes to dairy policy, eyes tend to drift to Washington, D.C., but there’s plenty happening closer to home. Chad Zuleger, executive director of the Dairy Business Association, joins us to share what’s brewing at the state level and how those decisions impact farmers right here in Wisconsin. The conversation with Stephanie Hoff includes a gr…
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The customers of Shamrock Cow Care are a little bigger than those that sit in most manicurists' chairs. Edwin “Skip” Blake owns Shamrock Cow Care and prides himself in helping herds across Wisconsin keep their hooves healthy. He tells us what we need to know about keeping hooves healthy year round. See omnystudio.com/listener for privacy informatio…
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MoDak Dairy has been in operation for over 130 years, and over that time, they’ve had to evolve with a changing ag landscape. The dairy milks 2600 head and breeds for milk quality as well as maintaining a beef-on-dairy program. Greg Moes explains how they utilize Akauski genetics to lean into a niche market. See omnystudio.com/listener for privacy …
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There is a chill in the air which means it is time to start running furnaces across the state. One great way to do this is with propane. Here to give some details on what is being seen within the propane industry is Cheryl Lytle. She is the Executive Director of Wisconsin Propane Gas Association and says that this year may require a bit more heat i…
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On Thursday October 16th President Trump let it slip that the US will be buying Argentine beef to lower prices for the consumers. On the other side the domestic beef industry had a knee-jerk reaction to the news, causing some stir. Here to give the producers' side of the story is Brady Zuck. He is a producer out of Ladysmith Wisconsin and former pr…
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Mike Berg is taking a page from his father's playbook on the 500 acres he owns in Lafayette County. Berg is one of the finalists in the Leopold Conservation award cycle. One of the reasons he's being considered is the care and management he deploys on the driftless region he oversees. The Pecatonica River flows through his property and has caused a…
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Today we highlight another farm being celebrated as a finalist for the Leopold Conservation award. Jill Welke talks to Marathon County farmer, Pat Socha. While growing crops, the Sochas utilize precision technology, no-till practices, and cover crops to reduce erosion and prevent nutrient losses. Buffer strips and a pollinator plot promote biodiver…
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On the farm or on the trail, the ability to maneuver rough terrain is something some people take for granted. Monica Spaeni is the President and Cofounder of Access Ability Wisconsin. She tells us about the organization's chairs and the opportunities they bring to people in rural communities who use them. Their chairs tilt with the terrain, and the…
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HPAI H5N1 or as many know it, the Bird Flu. This virus is well known within the agriculture industry for its impact on poultry and the ability to spread to Dairy cattle. Recently here in Wisconsin we have seen positive cases in both commercial and backyard flocks. That begs the question does the action plan by DATCP look different for positive case…
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In Elkhorn, Wisconsin, technology is meeting tradition at Hurtgenlea Holsteins. Adam Hurtgen and his fiancée farm alongside his parents, managing 100 acres and 300 dairy cattle, all with the help of cutting-edge tools like robotic milkers and a new farm application that tracks data straight from inside the cows themselves. The results? A healthier …
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When it comes to conservation, the Brattset Family Farm doesn’t just talk the talk - they graze! In Jefferson County, this mother-daughter duo, Weenonah Brattset and Kirsten Jurcek, have been rotationally grazing beef cattle since 2005. The entire family has transitioned the farm into a thriving ecosystem of healthy soil, clean water, and biodivers…
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Thomas Montsma is from Brandon, WI and has been growing competitive giant pumpkins for over a decade. The giant pumpkin growers are working towards growing a pumpkin that weighs 3000 pounds. Growing these pumpkins requires a lot of tender loving care (TLC). Thomas tells us about the pests, disease pressures and logistics to grow these giant pumpkin…
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The state is moving through harvest, with many getting started on corn. With the soybeans about wrapped up it is a good time to see how the industry is doing when it comes to storage, transportation and quality. Dylan Beaver a Regional Agronomy Sales Director out of south-central Wisconsin says that due to the amount of soybeans in storage, finding…
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Wisconsin potato growers are battling both uncooperative weather and tough market conditions this fall. Prolonged heat delayed harvest across the Midwest, forcing farmers to work overnight to protect crop quality, while the frost now threatens what’s left in the ground. Despite decent yields, prices have fallen under pressure from oversupply and re…
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Jason Yarusi is a charismatic communicator who electrifies every stage he graces. His magnetic presence, coupled with his captivating storytelling prowess, leaves audiences spellbound and hungry for knowledge. With an ability to seamlessly blend his personal experiences with actionable insights, he transforms complex concepts into practical takeawa…
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With rain events popping up across Wisconsin, the corn harvest has slowed just a little. Cooper Humphries, Wyffels District Sales Manager, says the plots he's been able to evaluate so far are performing well - especially the early season varieties. Despite an onslaught of disease pressure this year, corn remains standing. Humphries also reminds gro…
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Wisconsin has four outstanding finalists for the annual Leopold Conservation award. Jill Welke introduces us to one. Andy Bensend has been practicing no-till for decades on his farmland in Barron County. Bensend says he's always looking for new ways to suppress weeds while disturbing the soil very little across his 3,800 acres. One of his advisors …
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The Farmers for Free Trade motorcade passed through Wisconsin last week. The grassroots campaign is trying to focus attention at the economic damage being done to America's farmers with the loss of international markets. Brian Kuehl is the executive director of FFFT and tells Bob Bosold it's not just about lost markets, it's also about retaliatory …
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The Master Meat Crafter Program at the University of Wisconsin’s Meat Science & Animal Biologics Discovery is one of the most prestigious training opportunities in the meat industry. Applications are now open for the 2026–2027 class, due November 15. This two-year, hands-on program offers an in-depth education in meat science, food safety, and proc…
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Diseases have always been one of the biggest worries for cattle producers and the recent H5N1 outbreak has shown where some of the holes were in preparations for disease control, but it also provided a great learning experience for next time. Dr. Danelle Bickett-Weddle, a veterinarian and owner of Preventalytics, is here to share some of what was l…
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Probiotics are live microorganisms that, when fed in a known or adequate amount, can serve benefit to the host. While no feed additive will replace good management, probiotics can be a great addition to a dairy producer's toolbox. Ryan Royer, a Veterinarian and Technical Services Manager at Novonesis, tells us why they subscribe to feeding every an…
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It's time for a rock and roll celebration of our earth! Melissa Reusche is the Communications Specialist at Wisconsin Geological and Natural History Survey. She tells us exciting details of this year's Wisconsin Science Festival. It takes place October 16-26, and includes events for the whole family. See omnystudio.com/listener for privacy informat…
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From the pastures of Waupaca County to leadership tables across Wisconsin, Rachel Bouressa wears many hats. She’s a beef farmer, an agriculture advocate, and a conservation coach. On her family’s farm near Royalton, she practices rotational grazing and works to help other farmers overcome the challenges of starting their own conservation journey. S…
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With the beginning of the school year, harvest and regular commutes to work, schedules, and roadways, are busy this time of year. Kevin Erb, a Manure Management Specialist with UW-Madison Extension, tells us about some crucial safety tips and items to keep in mind when deciding what time of year to spread manure. See omnystudio.com/listener for pri…
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In 1951, FFA looked different. Women were not yet allowed to join the organization. The Brandon FFA Chapter voted Lois Lawson to be their Chapter Sweetheart. She was one of 12 girls in her high school graduating class of 25 students. She recalls her memory of being chosen as the Chapter Sweetheart and activities the FFA chapter pursued. See omnystu…
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It looks to be a great weekend for tailgating as Ag Meteorologist Stu Muck says the temperatures will get up to the mid 70's, before dropping down to the 50's early next week. The U.S. soybean industry still hasn't seen any buys coming out of China, but the United Soybean Marketing Board is looking for new markets. Stephanie Hoff talks with the Dir…
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Kelli Lester is the Co-founder and Partner of Onyx Rising, a consulting firm specializing in transforming individual, team, and organizational behavior. With more than two decades of experience in leadership development, coaching, and change management, Kelli is passionate about fostering environments where inclusive leadership and employee well-be…
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Wisconsin cheese is making its mark on the global stage. In just a few years, the number of state cheesemakers exporting their products has grown from nine to more than 30, reaching over 50 countries in 2025. DFW Board Member Mark Crave says through trade shows, retail programs, and international buyer missions, Wisconsin’s dairy checkoff is buildi…
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Some call it October, but in agriculture, it’s Porktober. Although summer and prime grilling season has come to an end, it’s still the perfect time of year to enjoy pork. Keri Retallick, the Executive Vice President of the Wisconsin Pork Association, tells us why we spend the month of October celebrating the pork industry. See omnystudio.com/listen…
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For many college students, putting food on the table is a real challenge. At Madison College, nearly 1,600 students turned to the campus food pantry last year, which distributed more than 20,000 pounds of food and supplies. Now, the college is expanding its support with a brand-new pantry space. It’s a major upgrade from the old 14-by-14 closet. Th…
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Wisconsin agriculture - agriculture and food production in general - doesn't work without workers. Wisconsin Congressman, Derrick Van Orden, has been spending time gathering stories that exemplify why foreign born workers remain a critical cog in getting things done. He says the message to him has been clear. Now Congress has to get things done whe…
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A Wisconsin native was recognized with special honors during World Dairy Expo. Jim Mulhern, Former President and CEO, National Milk Producers Federation delivered numerous positive results for America’s diligent dairy farmers by working behind the scenes to have conversations explaining many of dairy’s dynamic and deep issues to elected leaders and…
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Tyler Witt joins us from Shearwell Data. Tyler is based in Nebraska, where his family runs a ranch in the Sandhills region. Nebraska was one of the latest states to detect a highly pathogenic avian influenza case in dairy cattle. We’ve also got new world screwworm knocking on the door, detected just 70 miles south of the U.S.-Mexico border. How doe…
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With the government shutdown, we are missing out on the crop progress reports from USDA, but luckily, we can check in with local elevators on how the harvest is coming along. We’re checking in with grain merchandiser Alex Beaver out of southeast and south central Wisconsin. He tells us not just how the crop is looking coming in, but where it’s goin…
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Combines are in the fields and the experts at Wyffels Hybrids are tuned in! Lucas Clayton, District Sales Manager at Wyffels Hybrids, says corn harvest is off to a great start, and that both yield and quality are looking good. Wyffels Hybrids has effective tools both in the field and online that help you "Plant Your Independence. Their Harvest Prog…
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As the leaves change and temperatures drop, your yard is getting ready for a new season, too. Don’t overlook landscaping projects this fall! Today, we’re visiting with Dane County Extension Horticulture Educator Lisa Johnson on smart fall landscaping tips to keep your outdoor spaces ready to thrive come spring. First, she says, there’s not a specif…
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This year's Wisconsin Science Festival will feature a special weather event at the Wisconsin Energy Institute on the UW-Madison campus. On October 25 from 10 a.m. to 1 p.m. Wisconet Manager Chris Vagasky tells Stephanie Hoff that it will help introduce people to the behind-the-scenes of weather -- a topic that influences lives every day. He says Wi…
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Animal health and biosecurity are being threatened globally by a few different diseases and virus'. Ben Jarboe gets the spooky outlook from Jamie Jonker, Chief Science officer with the national milk producers federation. HPAI as a threat to dairy has been talked about often, but other conditions like Lumpy Skin disease, FMD, and new world screw wor…
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Working for a better future in the dairy industry is the goal of the National Dairy Council, and part of reaching this goal is doing research and disproving myths about the health factor of dairy products. Audrey Donahoe, a dairy farmer from New York wears multiple hats to help reach this goal. She is the Chairwoman of the National Dairy Council an…
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