Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Micka on Influence - The best advice from our first 4 guests
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Manage episode 506404439 series 2508328
Content provided by Echocast Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Echocast Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, Micka dives into the best advice from the first four guests of Micka on Influence. From practical do’s and don’ts to key takeaways, you’ll hear standout lessons on influence, leadership, and personal growth. Murray Legg kicks things off with his “Creator Triangle” — content, community, and commerce — showing creators how to grow impact and income through structure, consistency, and long-term planning. Thato Mokhou from MTN shares how digital storytelling and influencer partnerships shape one of Africa’s biggest brands. She highlights the balance between authenticity and sales, with AI and VR as tools to enhance, not replace, creativity. Bongani Chinkanda emphasizes cultural nuance and authentic stories. He warns against chasing vanity metrics or celebrity fame, reminding us that real influence comes from local connections and relatable content. Finally, Mbulelo Mashilo underscores authenticity, data-driven decisions, and the power of micro and nano influencers. Together, these episodes reveal a consistent truth: lasting influence is built on trust, storytelling, and long-term relationships.
…
continue reading
119 episodes
MP3•Episode home
Manage episode 506404439 series 2508328
Content provided by Echocast Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Echocast Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, Micka dives into the best advice from the first four guests of Micka on Influence. From practical do’s and don’ts to key takeaways, you’ll hear standout lessons on influence, leadership, and personal growth. Murray Legg kicks things off with his “Creator Triangle” — content, community, and commerce — showing creators how to grow impact and income through structure, consistency, and long-term planning. Thato Mokhou from MTN shares how digital storytelling and influencer partnerships shape one of Africa’s biggest brands. She highlights the balance between authenticity and sales, with AI and VR as tools to enhance, not replace, creativity. Bongani Chinkanda emphasizes cultural nuance and authentic stories. He warns against chasing vanity metrics or celebrity fame, reminding us that real influence comes from local connections and relatable content. Finally, Mbulelo Mashilo underscores authenticity, data-driven decisions, and the power of micro and nano influencers. Together, these episodes reveal a consistent truth: lasting influence is built on trust, storytelling, and long-term relationships.
…
continue reading
119 episodes
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