Best Echocast Radio Podcasts (2025)

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Micka on Influence - The best advice from our first 4 guests 9:06

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9d ago9:06

9:06

In this episode, Micka dives into the best advice from the first four guests of Micka on Influence. From practical do’s and don’ts to key takeaways, you’ll hear standout lessons on influence, leadership, and personal growth. Murray Legg kicks things off with his “Creator Triangle” — content, community, and commerce — showing creators how to grow im…

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Micka on Influence - Tristan Moses 46:36

1M ago46:36

46:36

In this episode of Micka on Influence, Micka sits down with Tristan Moses, former athlete turned content creator and influencer. Tristan shares his journey from the sports field to the digital stage, unpacking the evolution of influencer marketing and what it takes to build a strong personal brand. From successful campaigns and brand collaborations…

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Micka on Influence - Pieter Groenewald and Denelle Morais 33:05

2M ago33:05

33:05

In this episode, Micka sits down with Pieter Groenewald, CEO of theSalt, and Denelle Morais, Marketing Manager of Bestmed Medical Scheme, for a deep dive into their unique partnership that blends trust, strategy, and innovation. They unpack the evolution of influencer marketing, the shift toward customer-generated content, and the balancing act bet…

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Micka on Influence - Nuri Gallow 37:29

2M ago37:29

37:29

In this episode, Micka sits down with Millennial Mom and social media sensation Nuri Gallow. Known for her heartwarming and relatable content, Nuri is a powerhouse content creator and skilled video strategist with a flair for authentic storytelling and creative engagement. In the conversation, Nuri shares valuable insights on how to approach and co…

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Micka on Influence - Mbulelo Mashilo 19:14

3M ago19:14

19:14

In this episode of Micka on Influence, we're joined by the insightful Mbulelo, a marketing strategist with a passion for all things creative and data-driven. We explore his journey into the world of influencer marketing, unpack what makes it unique, and talk through the challenges and game-changing moments he's faced along the way. From the rising …

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Micka on Influence - Bongani Chinkanda 31:38

3M ago31:38

31:38

Bongani Chinkanda shares his insights on elevating creativity in marketing by integrating influencers as strategic partners. He emphasizes the importance of aligning brand values with influencer narratives to create authentic and impactful campaigns. Bongani discusses how this collaboration can lead to innovative content that resonates with audienc…

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Micka on Inflluene - Thato Mokhou 29:00

4M ago29:00

29:00

In this Episode on MIcka on Influence - I chat to Thato Mokhou, she is the Senior Social Media Strategist for MTN South Africa. We diving into how brands and executives can build influence online—without needing a million followers. How AI is revolutionizing influencer partnerships and content creation, making it more authentic and engaging. Learn …

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Micka on Influence - Murray Legg 21:23

4M ago21:23

21:23

In this conversation, Micka Alexander and Murray Legg explore the dynamic world of influencing media and marketing, particularly focusing on the growth of the creative economy in Africa. They discuss the importance of storytelling, the creator triangle of content, community, and commerce, and the barriers creators face in achieving financial indepe…

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S03E20: Lindy-Lou Alexander, Brand and Marketing Head - Standard Bank 39:10

3y ago39:10

39:10

Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank In this episode we’re in conversation with Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank. We chat about the power of enlisting experts when you have no idea; her love for the creativity of inf…

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S03E19: Brent Lindeque: The Good Things Guy 51:57

3y ago51:57

51:57

In this episode we’re in conversation with Brent Lindeque. We all know him as The Good Things Guy. He’s proudly South African and regularly featured in the media, spreading good news about South Africa and ordinary South Africans doing extraordinary things in their communities. He shares his story of becoming The Good Things Guy with us and tells u…

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S03E18: Farhaanah van Heerden: Head of Social & Influencer at MediaCom 31:12

3y ago31:12

31:12

In this episode we’re in conversation with Farhaanah van Heerden: Head of Social & Influencer at MediaCom. She’s been in digital marketing for the past nine years and sees it as her calling. She loves the fast-paced, ever-changing industry. We chat about what a good tech tool and specialised agency in influencer marketing should have to be benefici…

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S03E17: Imbi Evenhuis, PR and Project Manager at Nedbank 42:18

3y ago42:18

42:18

In this episode we’re in conversation with Imbi Evenhuis, PR and Project Manager at Nedbank. Imbi’s an experienced communications manager with a history of working in the financial services industry. Her expertise includes internal and external communications, B2B communications, employee advocacy and public relations. We focus on employee advocacy…

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S03E16: MJ Khan: Head of Group Digital Communications at Sasol 46:55

3y ago46:55

46:55

In this episode we’re in conversation with MJ Khan. He is an award-winning strategist, academic, Bookmarks judge and category vice chair, NextGen Awards Judge, keynote speaker and proud father. He heads up Group Digital Communications at Sasol and is responsible for social media, online and digital campaigns across 22 countries. We chat about the p…

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S03E15: Hayley Owen and Cat Carstens of Actorvate 47:45

3y ago47:45

47:45

Hayley Owen; Founder and CEO of Actorvate Cat Carstens; Influencer and PR Account Manager at Actorvate In this episode we’re in conversation with Hayley Owen; Founder and CEO of Actorvate and Cat Carstens; Influencer and PR Account Manager at Actorvate. Hayley made a name for herself acting in the local soapie scene, starrring in The Wild, Generati…

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S03E14: Khensani Mkhombo: Brand Manager, Castle Milk Stout 33:26

3y ago33:26

33:26

In this episode we’re in conversation with Khensani Mkhombo: Brand Manager, Castle Milk Stout. An award-winning marketer, Khensani is a marketing professional driven to elevate the building of brands with a purpose, brands that challenge the status quo and make a real difference in the word. We chat about the importance of shared values when choosi…

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S03E13: Lesley-Ann Gallant; Digital Marketing Manager; Sanlam Credit Solutions 41:54

3y ago41:54

41:54

Welcome back to Anne On Influence! In this episode we’re in conversation with Lesley-Ann Gallant, Digital Marketing Manager at Sanlam Credit Solutions. She is an incredibly passionate digital marketer, and you will hear this come through in this episode. At Sanlam Lesley-Ann is the strategic lead in planning and executing targeted data-driven acqui…

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S03E12: Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru PART 2 33:40

3y ago33:40

33:40

This is part 2 of my conversation with Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru. So, if you haven’t watched to part 1 yet, I encourage you to do so. Today’s episode is filled with interesting insights. We look at the accessibility to smartphones with good cameras and internet connectivity as one of the reasons for the growth of …

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S03E11: Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru PART 1 33:15

3y ago33:15

33:15

In this episode we’re in conversation with Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru, acclaimed marketing professionals. Both have been in the industry for decades and share their experience and knowledge with us. This is a two-part podcast episode because we covered so many topics. In this episode we touch on the shift over the …

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S03E10: Beatrix Fourie, Operational Specialist at Telkom Business ZA 28:43

3+ y ago28:43

28:43

In this episode we’re in conversation with Beatrix Fourie. At the time of recording, she was Operational Specialist at Telkom Business ZA. She describes herself as a result focused Digital Marketing ops specialist with an understanding of the digital ecosystem (owned, earned and paid). She has a proven ability to drive sales through quality lead ge…

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S03E09: Bradley Hall, MD at PHD South Africa 46:27

3+ y ago46:27

46:27

In this episode we’re in conversation with Bradley Hall, MD at PHD South Africa. Having worked in a wide range of industries, he looks at most things marketing and media with varied lenses. He tells us about a big rugby star that influenced his clothing choices as a teen; how without resonance influencer marketing is just another brand ad, and how …

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S03E08: Rose Choeu: Campaign co-ordinator at Webfluential. Behind the scenes of making your campaign successful 35:38

3+ y ago35:38

35:38

In this episode we’re in conversation with Rose Choeu; Campaign co-ordinator at Webfluential. Rose is one of the people who works hard behind the scenes to ensure that influencer campaigns run smoothly. Grab a coffee and listen as we discuss: •All things behind the scenes of prepping and implementing influencer campaigns •The importance of the huma…

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Season3: EP7: Nicole Olivier, General Manager - Digital Mortgages at WeApply 23:34

3+ y ago23:34

23:34

Building a connection with customers In today’s episode we’re in conversation with Nicole Olivier, Nicole Olivier; General Manager - Digital Mortgages at WeApply. Her career started in the Mortgage Software division at Comcorp , working closely with mortgage origination channels, property developers, estate agents and major banks of South Africa. S…

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Season3: EP6: Santoni Engelbrecht, Survivor SA castaway and Owner of Kwaito Koeksister 40:21

3+ y ago40:21

40:21

In this episode we’re in conversation with Santoni Engelbrecht, the former Creative Director of eNCA, Survivor SA castaway and Owner of Kwaito Koeksister. After being retrenched at the news channel, Santoni put her focus on her passion, her online clothing store, Kwaito Koeksister. The online store has become a favourite with the quirky dressers ou…

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Season3: EP5: Kirsten Wiggill, Social Lead at Mediacom South Africa. 30:52

3+ y ago30:52

30:52

In this episode we’re in conversation with Kirsten Wiggill, Social Lead at Mediacom South Africa. She’s an experienced head of department with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Corporate Communications, Digital Marketing, Social Media, and Integrated Marketing. Grab a coffee an…

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Season3: EP4: The evolution of TikTok and short-form content 30:04

3+ y ago30:04

30:04

In this episode we’re in conversation with Nathan Molefe and Hallebberry, 2 of South Africa’s most successful TikTok creators; and Greg Bailie, Head of Growth at Webfluential. We discuss TikTok from a creator’s point of view and how brands can use TikTok to reach their audiences effectively. Grab a coffee and listen as we discuss: •The power of fin…

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Season3: EP3: Claire Bowen, Senior Brand Manager Shower to Shower at AMKA 27:14

3+ y ago27:14

27:14

In this episode we’re in conversation with Claire Bowen, Senior Brand Manager Shower to Shower at AMKA. She’s been with the company for 5 years and has over 20 years’ experience in FMCG, B2B and telecoms marketing. Grab a coffee and listen as we discuss: •How Claire’s perception of influencer marketing has changed over the last couple years and why…

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Season3: EP2: Ntsika Msuthu, Manager: Sponsorship, PR and Brand Engagement at MultiChoice 43:43

3+ y ago43:43

43:43

Today we’re in conversation with Ntsika Msuthu, the sponsorship, PR and Brand engagement manager at MultiChoice. He is a seasoned communications and sponsorship professional with over 15 years of experience in crisis management, media liaison, sponsorship, and campaign management, reputation management, and communications strategy development. Grab…

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Season3: EP1: Leandre Kark, Head of Brand/Brand Marketing Lead at Virgin Active South Africa. 29:20

3+ y ago29:20

29:20

The importance of brands adapting to the times It’s 2022 and this is season 3 of the podcast. As always, thank you for listening, sharing and supporting. This season is set to be another good one with great guests from the influencer marketing industry. Our first conversation of the year is with Leandre Kark, Head of Brand and Brand Marketing Lead …

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Season2: EP23: Looking back on a year of podcast episodes 16:52

4y ago16:52

16:52

In this episode, host, Anne Dolinschek, looks back on the insight and lessons learned from podcast guests in 2021. From the meteoric rise of TikTok in lockdown and millennials becoming a big part of the platform, to the importance of data and the debate around the rules and regulations and everything in between. 2021 was certainly an interesting ye…

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Season2: EP22: Leon van Vuuren on building brand trust with influencer marketing 37:41

4y ago37:41

37:41

In this episode, we’re in conversation with Leon van Vuuren, an optompreneur (an entrepreneurial optometrist) and founder of Optique. He’s knowledge of Digital Marketing that he gained from studying the subject at UCT, combined with his MBA for executive development partnered with being an optometrist and an entrepreneur led him to open his own opt…

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Season2 EP21: Disclosing brand partnerships 1:09:21

4y ago1:09:21

1:09:21

Gail Schimmel, CEO of the Advertising Regulatory Board Talya Goldberg, freelance creative director and social media strategist Thulani Hadebe, public relations and marketing agency owner and Instagram influencer In this episode, we’re in conversation with Gail Schimmel, CEO of the Advertising Regulatory Board; Talya Goldberg, freelance creative dir…

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Season2 EP20: South African influencer marketing in the global landscape 34:53

4y ago34:53

34:53

In this episode, we’re in conversation with Ryan Silberman, an Industrial Engineer and 2014 Jewish Entrepreneur of the year. He successfully co-founded, built and exited ad-tech company Popimedia - Facebook's only Marketing Partner in Africa. And is currently the CEO of Webfluential - an Influencer Marketing platform reaching over 2-billion people.…

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Season2: EP19: From strong brand recall to remaining top of mind 40:43

4y ago40:43

40:43

In this episode, we’re in conversation with Ryan Annandale who describes himself as a creative and strategic leader in marketing, franchising and brand management. At the time of recording this podcast episode, Ryan was the franchise development manager at Battery Centre. His role was to develop new standards, operations, procedures, marketing stra…

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Season2: EP18: Insights into the industry from Digital Lead, David Shields 36:35

4y ago36:35

36:35

In this episode, we’re in conversation with David Shields who is a strategic, multi-channel communications professional with over a decade’s worth of marketing experience in the digital & SME arena. He currently works as Digital Lead at WAVEMAKER - connecting creative dots to well-executed placements; attempting to make the internet feel less “ad”d…

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Season2: EP17: The state of influencer marketing in South Africa 33:26

4y ago33:26

33:26

In this episode, we’re in conversation with Johann van Zyl, a director at the Nfinity Influencer Division. Before getting involved in the influencer marketing industry, Johann spent 15 years in Brand Marketing as Head of Marketing for Prestige Brands as well as Head of Trade Marketing at Pernod Ricard South Africa. Grab a coffee and listen as we di…

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Season2: EP16: Insights into the industry from an influencer’s point of view 53:24

4y ago53:24

53:24

In this episode, we’re in conversation with Matthew Kanniah, the founder and creator of Heart of Motion. He is a true car enthusiast who has made a name for himself in the Instagram and social media community as “The Car Guy”. Having started shooting on a cellphone, Matthew along with other South African greats started using the Instagram platform …

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Season2: EP15: Influencer marketing to spread positivity 21:51

4y ago21:51

21:51

In this episode, we’re in conversation with Petra Liu, Founder and Managing Director at Wetpaint Advertising. We chat about the South African Lottery campaign that aimed at spreading hope during the aftermath of the looting. Grab a coffee and listen as we discuss: •How COVID is changing the advertising industry. •Doing work that cuts through negati…

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Season2: EP14: Influencer marketing for good 21:22

4y ago21:22

21:22

In this episode, we’re in conversation with Michelle Vermeulen, Head of Marketing and Public Relations at Western Cape Blood Service (WCBS) about using influencers to educate and inform the public about blood donations. Michelle is an experienced marketer having worked on ATL and BTL campaigns as well as in eventing. She joined WCBS in 2015 in the …

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Season2: EP13: Influencer Marketing in the hospitality sector during a pandemic 32:49

4y ago32:49

32:49

In this episode, we’re in conversation with Kriya Gangiah. Well-known TV and radio personality, she’s also the owner of digital marketing agency, Kri8tive Media. Her extensive experience in both the corporate space and the entertainment industry has earned her the title of Infotainment Specialist. Grab a coffee and listen as we discuss: •The hospit…

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Season2: EP12: Influencer marketing in the vitamin industry 31:50

4y ago31:50

31:50

In this episode, we’re in conversation with Michelle Jooste, Digital Marketing Manager and Product Specialist at Vital Foods about all things vitamins and influencer marketing in that industry. Grab a coffee and listen as we discuss: •The shift of consumers preferring bite-sized content. •Why it’s important for brands to make it easy and convenient…

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Season2: EP11: Influencer marketing vs ambassador programmes - Rea Averill 32:22

4+ y ago32:22

32:22

In this episode, we’re in conversation with Rea Averill, the Managing Director of Agency A, a London-based creative digital marketing agency. Starting a successful blog and Instagram account at university she fell in love with marketing and influencer marketing. One of her favourite things is when a creative campaign comes together, witnessing her …

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Season2: EP10: Influencer marketing in the medical aid industry - Denelle Morais 27:48

4+ y ago27:48

27:48

In this episode, we’re in conversation with Denelle Morais, the Marketing and Communications manager at Bestmed medical scheme. She has gained significant marketing and communications experience in the Engineering, Healthcare and Financial sectors. One thing she’s learnt is that these industries are inherently complex. As the marketing and communic…

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Season2: EP9: An in-depth conversation about the influencer marketing industry - Geo West 45:04

4+ y ago45:04

45:04

In this episode, we’re in conversation with Geo West, owner and founder of the Happy Cat agency in the UK, where they implement campaigns for brands of all sizes and provide training programmes for influencers and brands. She started her influencer marketing career over 10 years ago, working behind the scenes with some of the biggest content creato…

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Season2: EP8: Using story-telling to market to customers - Jeanine Rainier 29:34

4+ y ago29:34

29:34

In this episode, we’re in conversation with Jeanine Rainier. She is a Gen-Z and millennial marketing maven and is a key role-player in the evolving South African influencer marketing space. Currently, General Manager at TILT, Jeanine is an influencer marketing guru and expert in authentically translating brand objectives in a digital space. Grab a …

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Season2: EP7: Multi-media journalist - Phelokazi Mbude 35:16

4+ y ago35:16

35:16

In this episode we’re in conversation with Phelokazi Mbude, Multi-media journalist who currently writes for W24. She is deeply invested in elevating stories about women. Writing across beats, you will find her byline on stories about digital media trends, personal wellness and alternative fashion and beauty. Grab a cup of coffee and listen as we di…

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Season2: EP6: The nano influencer popularity and the tech in influencer marketing 34:59

4+ y ago34:59

34:59

In this episode we’re in conversation with Pieter Groenwald and Murray Legg. Pieter is a qualified Chartered Accountant who fell in love with the media world and for the last 11 years his focus has been on influencer marketing. He founded theSALT, the first to market nano influencer channel in SA, which is being rolled out internationally at the mo…

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Season2: EP5: The importance of data in influencer marketing 27:06

4+ y ago27:06

27:06

In this episode we’re in conversation with Dan Brocklebank, who is the Lead Social Media Analyst at Wunderman Thompson. He’s worked on some of Africa’s biggest brands and currently works on one of the leading banks. Grab a coffee and listen as we discuss: •The importance of using data to create impactful and effective influencer campaigns. •Using d…

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Season2: EP4: The state of Influencer Marketing - Gordon Glenister, membership and influencer marketing expert. 50:44

4+ y ago50:44

50:44

In this episode we’re in conversation with Gordon Glenister, Global head of Influencer Marketing, BCMA. Grab a cup of coffee and listen as we discuss: • How we’re getting better at measuring ROI in the industry. • Why working with professional influencer marketing specialists can make or break a brand’s campaign. • Tapping into influencers’ creativ…

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Season2: EP3: Digital transformation and influencer marketing - Mike Stopforth 54:26

4+ y ago54:26

54:26

In this episode we’re in conversation with Mike Stopforth, well-known entrepreneur, a start-up investor, an author, global speaker, and a disruption and innovation advisor on a number of corporate boards. Grab a cup of coffee and listen as we discuss: •Digital transformation and what it actually is and how influencer marketing fits into the equatio…

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Season2: EP2: Demystifying influencer marketing rules and regulations 31:35

4+ y ago31:35

31:35

In this episode we’re in conversation with Rupa Shah, Founder and Director of Hashtag Ad Consulting in the UK. Grab a cup of coffee and listen as we discuss: •Why disclosure in influencer posts is important for brands and influencers. •Do consumers understand the labels influencers use to disclose brand partnerships? •Is it the responsibility of in…