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META This! Ep.4: The Voice Sings a Virtual Tune in the Metaverse
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In Episode 4 of META This!, David Schnider is joined by Justin Hochberg, CEO of Virtual Brand Group, to break down how global franchises like The Voice and Barbie are stepping into the metaverse.
They cover:
- Building a virtual theme park for The Voice in Decentraland
- Designing gamified fashion for Barbie in Roblox
- Why social interaction—not gaming—is the metaverse’s secret sauce
- How loyalty rewards and avatar fashion are reshaping marketing
- What interoperability, user behavior, and Gen Z trends mean for brand strategy
- The future of media, identity, and virtual commerce
Plus, Justin shares upcoming launches and how his team is shaping the next frontier of interactive storytelling.
9 episodes
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