In the first episode of Meta This!—a new series from Nolan Heimann’s LOOK.legal podcast—partner David Schnider is joined by Justin Hochberg, CEO of Virtual Brand Group and one of the leading voices in metaverse brand strategy.

They dive into what the metaverse actually is (and isn’t), how platforms like Roblox and Fortnite are already shaping culture and commerce, and why decentralization, IP ownership, and user-built experiences are redefining how brands connect with audiences. Hochberg shares behind-the-scenes insights from launching Forever 21 and Barbie into Roblox, and breaks down why challenger brands have a golden opportunity to leap ahead while big players hesitate.

From niche subcultures and immersive entertainment to brand protection and digital ownership, this episode is essential listening for anyone interested in the intersection of law, innovation, and the future of digital engagement.

🔗 Learn more about Justin and Virtual Brand Group at virtualbrandgroup.com