Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Audio’s Rule of Thirds with Rhapsody Voices’s Mike Jensen
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Manage episode 429304464 series 2928703
Content provided by PodcastOne. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PodcastOne or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
“We really want to deliver on the connectivity between the host, the sponsors, and the audience.” - Mike Jensen, CEO of Rhapsody Voices This week, our Ad Infinitum superhost Stew Redwine brings you a very special guest—Mike Jensen, CEO of Rhapsody Voices—to chat about the many Rules of Three in audio. Audio is replete with threes: first, there’s production: voice-over, sound design, and music. Then, there’s the classic story structure of beginning, middle, and end. Of course, there’s also timeless rhetorical appeals: pathos, logos, and ethos. Mike adds a fourth dimension: the Host, the Audience, and the Sponsor. With all these forces at play in audio advertising, how can marketers make heads or tales of things and get the best ads for their dollar? Check out the episode for more insights from these two major players in audio, plus everyone’s favorite segment, on-air ad ratings! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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210 episodes
MP3•Episode home
Manage episode 429304464 series 2928703
Content provided by PodcastOne. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PodcastOne or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
“We really want to deliver on the connectivity between the host, the sponsors, and the audience.” - Mike Jensen, CEO of Rhapsody Voices This week, our Ad Infinitum superhost Stew Redwine brings you a very special guest—Mike Jensen, CEO of Rhapsody Voices—to chat about the many Rules of Three in audio. Audio is replete with threes: first, there’s production: voice-over, sound design, and music. Then, there’s the classic story structure of beginning, middle, and end. Of course, there’s also timeless rhetorical appeals: pathos, logos, and ethos. Mike adds a fourth dimension: the Host, the Audience, and the Sponsor. With all these forces at play in audio advertising, how can marketers make heads or tales of things and get the best ads for their dollar? Check out the episode for more insights from these two major players in audio, plus everyone’s favorite segment, on-air ad ratings! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
…
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210 episodes
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