Ad Infinitum is the award-winning podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine and each episode's guest. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.
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Ad Infinitum Podcasts
Ad Infinitum, the pod cast where we talk about anything, and everything. Today we discuss the possibility of time travel.
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The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time. We created this show in service of the Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring spe ...
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What Makes Audio Ads Work (Live from Podcast Movement, Washington DC, 2024)
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20:52What actually makes an audio ad work? The answer is what Ad Infinitum is all about, and also a recurring session at Podcast Movement since 2024. In this special live-recorded bonus episode, Stew Redwine — Executive Creative Director at Oxford Road and host of Ad Infinitum — takes the stage at Podcast Movement 2024 in Washington, D.C. to share seven…
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Ad Infinitum S3E11 - When the Helmets Come Off: Kraig T. Kitchin at CAO Summit 2025
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25:31Want to see more clearly in podcasting? You need to hear the audio experts who’ve returned from the Summit. The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 11 - "When the Helmets Come Off: Kraig T. Kitchin at CAO Summit 2025" Host Stew Redwine (Executive Creative Director, Oxford Road ) welc…
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"Stop Apologizing": Lex Friedman on Why Podcasting Will Always Evolve and Why That's a Good Thing
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51:44
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51:44This week on the Media Roundtable, we’re sitting down with Lex Friedman (not to be confused with Lex Fridman), one of podcasting’s original builders and a leader who’s shaped the business of podcasting since Day 1. Before launching his own consulting business, Lex played a part in nearly every major chapter of the industry, including Chief Business…
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Inside the 2025 Podcast Ad Playbook from Leading Brands: Whole Foods, Chime, Indeed, and Tecovas
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39:35
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39:35Finally, some insights brand builders and performance marketers can agree on. We gathered CAOs in finance, food, jobs, and boots to share everything they’ve learned as they’ve scaled podcasting to enviable levels–and whether you’re brand or performance, you’ll benefit from their wealth of experience On The Media Roundtable, we have one of our favor…
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What happens when you invite AI into the Ad Infinitum hot seat? In this special episode, Infinite Prompts, Stew Redwine sits down with Juniper GPT to explore the evolving intersection of artificial intelligence and audio advertising. Together they break down Magellan AI’s July 2025 Movers & Shakers report, grading fresh podcast ads from My Mochi, A…
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“Radio is a Cucaracha”: How Brands are Making the Most of Tried-and-True Reach — From the CAO Summit
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36:19This week on the Media Roundtable, we’re taking you back to the CAO Summit for a tactical conversation on one of media’s most resilient channels: radio. Guest moderator and radio legend Kim Komando leads a panel featuring Nick Macco (Legacybox), Mike Janigian (DraftKings), and Rion Swartz (brand-side growth leader, previously at LegalZoom) on why w…
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Ashley Flowers, Nick Viall, and Kim Komando Flip the Script: Host Insights from the 2025 CAO Summit
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38:42This week, the Media Roundtable is giving you an all-access pass to one of the most talked-about sessions from this year’s Chief Audio Officer Summit: Flipping the Script: Feedback From Hosts to Brands. Our own Dan Granger (CEO, Oxford Road) sat down with three powerhouse hosts: Ashley Flowers (Crime Junkie), Nick Viall (The Viall Files), and Kim K…
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When the Helmets Come Off: Kraig T. Kitchin at CAO Summit 2025
25:31
25:31
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25:31What happens when the helmets come off in audio advertising? At the 2025 Chief Audio Officer Summit, industry leaders gathered not to pitch, but to share—openly debating the toughest challenges in podcasting and audio. In this special episode, Stew Redwine sits down with Kraig T. Kitchin to unpack the insights, optimism, and candid conversations th…
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Steven Bartlett and Ben Shapiro on the Power of Independent Media: CAO Summit 2025 Fireside Chat
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1:06:39This week on the Media Roundtable, we’re bringing you inside the opening fireside chat from the 2025 Chief Audio Officer Summit, featuring two of the most influential independent voices in media today: Steven Bartlett (Host of Diary of a CEO, Founder of FLIGHTSTORY) and Ben Shapiro (Host of The Ben Shapiro Show, Co-Founder of The Daily Wire). In co…
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What Makes Audio Ads Work: Volume 3 (Live from Podcast Movement, Dallas, 2025)
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18:59
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18:59In this special live edition of Ad Infinitum, Executive Creative Director Stew Redwine takes the stage at Podcast Movement 2025 to deliver the third installment of his talk: What Makes Audio Ads Work. This time, Stew makes it practical. With stories, data, and a few unexpected metaphors (including his dog, Maverick), he breaks down six essential le…
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Podcast Movement 2025 and Beyond: Bryan Barletta Tells Our Team What Comes Next
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52:11
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52:11This week on the Media Roundtable, we’re taking you inside Podcast Movement 2025, where the industry gathered in Dallas just as breaking news hit the scene: Sounds Profitable has merged with Podcast Movement. On this episode, host Dan Granger (CEO, Oxford Road) recaps the event with team members Courtney O’Connor, Julia Palermo, and James Ingrassia…
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The State of Audio Advertising 2025: Finding Our Frequency at the CAO Summit
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45:54This week on the Media Roundtable, we’re bringing you the inside story from the 2025 Chief Audio Officer Summit, where the people shaping the future of podcasting and audio advertising gathered to ask one big question: Where do we go from here? This episode is a recording of Dan Granger’s keynote presentation of Oxford Road’s annual State of Audio …
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What does it take to think on a higher creative plane—and still keep your feet on the ground? In this in-person episode, Stew Redwine sits down with longtime collaborator Shelby Hayden Craig—aka “Shelby from the Future”—to unpack the mindset, methods, and muscle memory behind great creative strategy. From Sydney to Los Angeles, Shelby has been both…
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Our Industry-First Breakthrough on YouTube Podcast Attribution (CAO Summit Exclusive)
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21:24This week on the Media Roundtable, we’re giving you a front-row seat to the 2025 Chief Audio Officer Summit for a case study breakthrough that could change the way podcast advertisers think about YouTube—or at least how they measure it–forever. Led by our own Giles Martin (EVP, Strategy & Insights, Oxford Road), this session marks an industry first…
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How We Built This: Guy Raz on Intimacy, Independence, and What's Worth Preserving in Podcasting
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52:07This week’s archival pull from What’s a Podcast? The Extended Interviews features one of the voices that helped build the podcast industry as we know it: Guy Raz. Dan Granger (CEO, Oxford Road) sits down with the creator of How I Built This to talk about how we built this—i.e. how podcasting went from media exile to mainstream power player—and what…
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Sunset Vibes and Strategy Deep Dives: Highlights from the Third Annual CAO Summit
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45:07"The best of everything you can really ask for." This special edition of Media Roundtable offers a front-row seat to our third annual CAO Summit, held at the stunning Terranea Resort. Hosted by Giles Martin (EVP, Strategy, Oxford Road) and featuring guests Alia Smith (Associate Manager, Acquisition, Boll & Branch), Megan Smith (Director of Media St…
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Test Everything: FlightStory's Christiana Brenton on Building The World's Fastest-Growing Podcast
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58:26CAOs, always remember: being exclusive isn’t all it’s cracked up to be when open distribution is a growth strategy. This week on the Media Roundtable: Special Edition, Dan Granger (CEO and Founder, Oxford Road) welcomes Christiana Brenton, Co-Founder of FlightStory Studio & CRO of FlightStory, the media company behind Diary of a CEO (the fastest-gr…
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What do British military strategy and great audio ads have in common? More than you’d think. In this episode, Stew Redwine is joined by Oxford Road’s Steven Abraham and Giles Martin to explore the U.K.'s greatest export to the world of advertising: planning. Drawing a line from wartime intelligence to account planning to podcast briefs, the trio ma…
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What Makes Audio Ads Work NOW? (Live from Podcast Movement Evolutions, Chicago, 2025)
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12:57
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12:57In this special episode of Ad Infinitum, Stew shares the full video version of his talk at Podcast Movement Evolutions in Chicago, 2025. From sonic branding and memory science to host trust and the rise of video, this talk explores what truly makes audio ads work today—and what we may need to let go of to make them work better. You’ll hear about: T…
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Podcast to Primetime: How Evan Shapiro Turned Audio into TV and What’s Next
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30:26
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30:26This week on “What’s a Podcast? - The Extended Interviews,” Evan Shapiro (renowned Media Universe Cartographer) brings his latest industry map to share with Dan Granger (CEO, Oxford Road & Veritone One) how and why podcasts should expand into other mediums. At IFC, Evan pioneered the podcast-to-TV pipeline (Comedy Bang Bang, WTF with Marc Maron). N…
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"Kill the Word 'Podcast'": The Roost's AJ Feliciano on How Video Blew Up the Medium in Every Sense
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53:53
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53:53Kill the word podcast? Our guest votes yes. This week on “What’s a Podcast? - The Extended Interviews,” Dan Granger (CEO, Oxford Road & Veritone One) hosts AJ Feliciano (former GM of The Roost Network) for a deep dive on how The Roost became the in-house “media company of tomorrow.” AJ is all-in on 360 content. He even built a flywheel for how podc…
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Joe Rogan Isn't a Podcast: Steve Pratt Puts Podcasting's Definition to the Test
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53:26
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53:26This week on the Media Roundtable, Dan Granger (CEO, Oxford Road & Veritone One) hosts Steve Pratt (Founder, The Creativity Business, author of Earn It: Unconventional Strategies for Brave Marketers) for a debate about Steve’s article on Joe Rogan’s podcast status. Why? Because a podcast is still the best place for an open exchange of ideas–even id…
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Star Trek in the Basement: Why Podcasting Still Needs its Indie Creators with John McDermott
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59:31
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59:31Reminder: Shows don’t need a million downloads to make an impact. This week, in a podcast studio, somewhere on the final frontier, Dan Granger (CEO, Oxford Road & Veritone One) and John McDermott (Co-Founder, Caloroga Shark Media) boldly go where nobody’s gone before, to discuss how there’s plenty of room in podcasting for celebrities AND friends t…
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Sounds Definitive - The State of Podcasting with Bryan Barletta
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31:59
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31:59Hope you’re good at math, because podcasting is about to multiply. This week on the Media Roundtable limited series “What’s a Podcast? - The Extended Interviews,” Dan Granger (CEO, Oxford Road & Veritone One) hosts Bryan Barletta (Founder and Partner, Sound Profitable) to peel back the layers of podcasting. “I want it [the podcast definition] to be…
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Industrial Musicals by Twenty Thousand Hertz
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31:46
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31:46Ever heard a Broadway ballad about bathroom fixtures? Or a devilish ditty about selling tires? From the 1950s to the 1980s, America’s biggest brands—Ford, Xerox, American Standard—commissioned full-scale, professional musicals for their employees, not the public. These “industrial musicals” were staged at sales conventions, lavish one-night-only pr…
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The Podcaster’s Blueprint: How Ira Glass Made Podcasting a Cultural Phenomenon
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47:32Hot tip for CAOs: Find a podcaster who believes in 'good promotion' like Ira Glass. Dan Granger (CEO, Oxford Road & Veritone One) sits down with Audio Legend and Podcast Pioneer Ira Glass (Host, Executive Producer, This American Life) in a new episode of “What’s a Podcast? - The Extended Interviews.” This week’s episode is sponsored by our friends …
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In Season 3 Episode 7 of Ad Infinitum, Stew Redwine is joined by Antonio Coronado—aka Agent 004, aka Antoniolytics™—and together, they delve a critical point in the history of Audiolytics™ - the proprietary ad grading and devopment framework developed and used by OXFORd - the early days of human grading, and what happens when AI takes the wheel. As…
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London Calling, Global Response: Highlights from The Podcast Show 2025
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42:12Podcasting is global. Is your brand ready? On an all-new Media Roundtable: Special Edition, we’re recapping the highlights of Podcast Show London 2025 with notable attendees. This week’s episode is sponsored by our friends at ALLCITY Network. For the next best thing to a front row seat, we’ve assembled an all-star panel of audio industry insiders t…
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Podcasting: Why Have We Been Undervaluing a $7.3B Industry? - with Hernan Lopez
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1:28:42CAOs, there’s a number out there in the world that if you knew it, it’d change your business forever. Our guest on this week’s episode of the Media Roundtable found that number— How’d he do it? Join Dan Granger (CEO, Oxford Road & Veritone One) as he hosts Hernan Lopez, (Founder, Wondery & Owl & Co) in a special double episode to talk about the BIG…
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Why does comedy work in audio ads—and why don’t more brands take the leap? In Season 3 Episode 6 of Ad Infinitum, Stew Redwine is joined by improv legends Wayne Brady and Jonathan Mangum, co-hosts of Wayne Brady's What If?! with Jonathan Mangum, to explore the strategic (and often hilarious) role of humor in audio advertising. They unpack the data,…
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Follow the Audience & Win: Responding to Listener Behavior with Steven Goldstein (Amplifi Media) & Jay Nachlis (Coleman Insights)
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58:31CAOs, the most important thing to remember is this: Chase your audience and success will follow. This week on the Media Roundtable: Special Edition, Dan Granger (CEO, Oxford Road & Veritone One) welcomes audio heavyweights Steven Goldstein (Founder & CEO, Amplifi Media) and Jay Nachlis (Vice President, Coleman Insights). This episode is sponsored b…
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In this brief bonus episode of Ad Infinitum, Stew Redwine shares a short audio story created for the Twenty Thousand Hertz “Sound Off” competition. “The Sound of Falling” features original 1980s tape recordings of Stew’s grandfather, Herold Redwine, recounting his harrowing experience of being shot down in WWII, parachuting from a burning B-17, sur…
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"Little Masterpieces for Your Ears" - Understanding Podcasting’s Past, Ensuring its Future
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1:15:37
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1:15:37Ah, podcasts–those “little masterpieces for your ears.” We’re back with another episode of our limited series, ‘What’s a Podcast? - The Extended Interviews.’ We have an all-star panel of industry insiders to debate what a podcast is — and what it could be. Dan Granger (CEO, Oxford Road and Veritone One) hosts: Larry Rosin (President, Edison Researc…
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Audio Gold - Charting the Rise of the MeidasTouch Network with the Meiselas Brothers
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53:12Three brothers have taken podcasting by storm. And this week, they share the secret to turning everything they touch to podcast gold. In our limited series “What’s a Podcast? The Extended Interviews,” we sit down with the creators of the fastest-growing independent media network in the world, the MeidasTouch. Dan Granger (CEO, Oxford Road and Verit…
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Redefining Podcasts: Audio, Video, and the Future of the Channel with Larry Rosin (Edison Research)
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1:24:15
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1:24:15The Media Roundtable limited series: “What’s a Podcast? – The Extended Interviews” continues with this crucial debate. This week's episode is sponsored by Fairing. Dan Granger (CEO, Oxford Road and Veritone One) teams up with Larry Rosin (President, Edison Research) for our extensive qualitative and quantitative journey to define what a ‘podcast’ i…
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In this episode of Ad Infinitum, host Stew Redwine is joined by commercial director Jordan Brady and Amplifi Media CEO and NYU professor Steven Goldstein to confront a fast-growing threat in the world of advertising: AI Slop. Used by Steven in a blog post earlier this year, “AI Slop” refers to the dull, generic content flooding our feeds—fueled by …
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Charting Podcasting’s Pirate Ship Past with Adam Carolla
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38:27
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38:27Presenting, The Media Roundtable Limited Series: “What’s a Podcast? – The Extended Interviews.” This week we have a guest who’s not only influential in podcasting history but in Oxford Road history too. This week's episode is sponsored by our friends at ALLCITY Network. During interviews for the series, Dan Granger (CEO, Oxford Road and Veritone On…
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Avenging Audio: Podcast Movement Evolutions 2025
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28:48
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28:48In this special live episode of Ad Infinitum - brought to you by Sounds Profitable - host Stew Redwine assembles the Audio Avengers—Arielle Nissenblatt (Earbuds Podcast Collective, Pinwheel), Adam McNeil (Adopter Media), Amelia Coomber (Podscribe), and Paul Riismandel (Signal Hill Insights)—for an unfiltered, in-person conversation recorded at the …
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All Ears: Everything We Learned at Podcast Movement Evolutions 2025
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55:45The Media Roundtable is back, assuaging your FOMO by recapping the highlights of Podcast Movement Evolutions 2025. This week's episode is sponsored by The Daily Wire. Dan Granger (CEO, Oxford Road and Veritone One) hosts a full panel of Audio All-Stars: Bart Roselli (SVP, Media, Oxford Road and Veritone One) Conor Doyle (President, Oxford Road and …
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In this episode of Ad Infinitum, host Stew Redwine is joined by Eric Molinsky—journalist, audio producer, and host of Imaginary Worlds—to explore how advertising creates universes of its own through storytelling, sound design, and the audience’s imagination. Ads aren’t just persuasive messages—they’re narrative constructs. Just like great novels or…
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What's a Podcast? Episode 3: The Crossroads – Identity Crisis & the Future
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30:37So… what is a podcast in 2025? As video takes over and platforms tighten their grip, the medium faces an identity crisis. In our final episode, we examine what’s at stake and where podcasting might go next. You’ll hear from industry leaders like Guy Raz, James Cridland, Dan Franks, and AJ Feliciano as they wrestle with the evolving definition of po…
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What's a Podcast? Episode 2: The Explosion – Mainstream & the Pod-demic
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29:15After Serial broke the sound barrier, podcasting went from niche to everywhere—fast. In this episode, we follow the industry through its Hollywood makeover, the rise of podcast celebrities, and a pandemic-era boom that flooded the market with new voices. Hear from insiders like Bryan Barletta, Pete Birsinger, and the Meiselas Brothers on how podcas…
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What's a Podcast? Episode 1: The Genesis – The Accidental Revolution
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32:16
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32:16Podcasting didn’t start with a business plan—it started with rebels, weirdos, and accidental pioneers tinkering in garages. In Episode 1 of What’s A Podcast?, we trace the medium’s origin story—from the earliest RSS hacks to the moment Steve Jobs brought podcasts to iTunes. Along the way, you’ll hear from Adam Carolla and Leo Laporte on bypassing t…
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In Ad Infinitum Season 3, Episode 3 - "Sonic Justice," Stew Redwine is joined by legal entrepreneur, founder of 1-800-NOCUFFS, and audio ad icon Darren Kavinoky to explore how bold, memorable local radio spots can deliver attention, affinity, and action in a sea of sameness from many Brand (bland) advertisers. We can all recite the jingles and ofte…
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The world’s only podcast solely dedicated to audio ads is back! Brought to you by this week’s sponsor Claritas, we give you Ad Infinitum Season 3, Episode 2 - "Stay Safe in Sound." Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes journalist Suzanne Rico to talk about her deeply personal, fascinating podcast The Man Who Calculated Dea…
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The State of Audio Ads: Podcasthon, Wondery Goes FAST, YouTube Premium Lite, and Untouchable Ad Budgets
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39:12
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39:12The Media Roundtable is back with our very special Podcasthon episode supporting the Koala Corps. Plus, a blockbuster industry edition with a round-up of last week’s biggest audio industry moves. Fearless host James Ingrassia, (EVP of Client Services, Oxford Road) welcomes fellow audio all-stars: - James Cridland, (Editor, Podnews and Podcast Busin…
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Ad Infinitum S3E1 - Audio is for the Children
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1:00:45
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1:00:45The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 1 - "Audio is for the Children."Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes Deborah Goldstein (Executive Producer, Head Writer, Host of Gen-Z Media’s hit show “The Big Fib”) and Jeremy Westphal (Director of Partnerships, Adv…
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Follow the Money: Spotify’s Payouts, The True Crime Cruise, and Indie Podcasters
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41:33The Media Roundtable is back! This week we’re following the money through the eyes of industry players and creators alike. Giles Martin (EVP, Strategy, Oxford Road) hosts fellow Agents of Influence Hilary Shafer (VP, Podcast and YouTube Influencer, Veritone One), Bart Roselli (SVP Growth, Veritone One), and James Ingrassia (EVP, Client Service, Oxf…
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In this episode of Ad Infinitum, host Stew Redwine explores the evolving landscape of brand safety and suitability in audio advertising—a critical challenge as brands navigate an ever-changing media environment. Joining the conversation is Suzanne Rico, journalist and host of The Man Who Calculated Death, a podcast that dives into her family’s hist…
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Ad Infinitum S2E14 - The State of Sonic Branding
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56:51
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56:51The world’s only podcast solely dedicated to audio ads is back for a very special Season 2 finale! Presenting Ad Infinitum Season 2, Episode 14 - "The State of Sonic Branding."Host Stew Redwine (VP, Creative Services, Oxford Road) and guest producer Jeanna Isham (Owner, Dreamr Productions) explore sonic branding's evolution, impact, and future thro…
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