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#48 - Why You Need To Learn How To Cheat, Deceive & Manipulate

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Manage episode 492251030 series 3575814
Content provided by Benchmark Business Sales & Valuations and Benchmark Business Sales. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Benchmark Business Sales & Valuations and Benchmark Business Sales or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Bruce Coudrey and Peter Spinda explore the uncomfortable but essential truth about business: if you don’t understand manipulation, you’re vulnerable to it. This episode is not about encouraging unethical behaviour. It’s about understanding dark psychology, recognising the tactics used by others, and developing the tools to protect yourself, negotiate smarter, and stay in control. From high-pressure sales calls to strategic deception, we unpack real-life examples of manipulation in business, politics, tech, and even family dynamics. We also discuss the infamous book The 48 Laws of Power, and why mastering its insights can be your greatest defence.

  continue reading

53 episodes

Artwork
iconShare
 
Manage episode 492251030 series 3575814
Content provided by Benchmark Business Sales & Valuations and Benchmark Business Sales. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Benchmark Business Sales & Valuations and Benchmark Business Sales or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Bruce Coudrey and Peter Spinda explore the uncomfortable but essential truth about business: if you don’t understand manipulation, you’re vulnerable to it. This episode is not about encouraging unethical behaviour. It’s about understanding dark psychology, recognising the tactics used by others, and developing the tools to protect yourself, negotiate smarter, and stay in control. From high-pressure sales calls to strategic deception, we unpack real-life examples of manipulation in business, politics, tech, and even family dynamics. We also discuss the infamous book The 48 Laws of Power, and why mastering its insights can be your greatest defence.

  continue reading

53 episodes

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