In this powerful episode of Mastering the Art of Success, host Debbi DiMaggio sits down with acclaimed author, sales leader, and master storyteller Jeff C. West — and yes, don’t forget the “C,” or you’ll miss the Jeff West. Introduced to Debbi by the legendary Bob Burg, Jeff brings wisdom, humor, authenticity, and decades of sales leadership into a conversation that moves from the dirt roads of North Georgia to award-winning books, multimillion-dollar sales teams, and life-changing mindset breakthroughs.

Jeff is the bestselling author of business parables including The Unexpected Tour Guide, Said the Lady with the Blue Hair (with Lisa M. Wilber), Streetwise to Saleswise (with Bob Burg), and his latest hit, The Hidden Heist: Stop Robbing Yourself of Lasting Wealth (with Bill Cates) — described as “a Netflix thriller meets the only money guide you’ll ever need.”

Together, Debbi and Jeff explore:

✨ How a single book — Bob Burg’s Endless Referrals — completely transformed Jeff’s sales career

✨ The mindset shift that took him from struggling in a mobile home to leading teams generating over $150M in revenue

✨ Why persistence isn’t just a skill — it’s a survival tool

✨ The origin of Jeff’s groundbreaking concept, Fusion Points®, and how emotional connection drives human decision-making

✨ The power of storytelling in business, authorship, real estate, and leadership ✨ How to uncover a true value proposition — and why most people get it wrong

✨ Why focusing on others is the real secret to influence and long-term success Jeff’s journey—from musician to salesman to bestselling author—is filled with humor, humility, hard-earned lessons, and deeply human moments that will resonate with anyone building a business, reinventing themselves, or navigating life’s pivots.

He also shares a special gift for listeners:

🎁 Fusion Points Jumpstart Training — four free videos to elevate your sales and client-attraction skills: jeffcwest.com/jumpstart

If you’re in real estate, sales, entrepreneurship, or simply looking for inspiration to keep moving forward, this episode will stay with you long after the credits roll.

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