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Content provided by Sander Dur and Jim Sammons, Sander Dur, and Jim Sammons. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sander Dur and Jim Sammons, Sander Dur, and Jim Sammons or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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#137 Strategic Storytelling: Shaping Agile Culture Through Narrative with Osita Ifezue

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Manage episode 496266205 series 2901400
Content provided by Sander Dur and Jim Sammons, Sander Dur, and Jim Sammons. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sander Dur and Jim Sammons, Sander Dur, and Jim Sammons or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

"Origin stories create die-hard fans. Once your story and your product are inseparable, you win."

In this powerful episode of Mastering Agility, Jim and Sander sit down with storytelling strategist Osita Ifezue to explore how strategic storytelling can reshape the way agile teams operate, connect with customers, and innovate beyond the status quo. Recorded at ScanAgile 2025, Osita shares how organizations like LEGO, Apple, Nike, and IKEA use storytelling to drive customer loyalty, enhance internal alignment, and navigate change.

Connect with Osita: (31) Osita Ifezue | LinkedIn

Check out Think About It! With Osita Ifezue Podcast: https://open.spotify.com/show/2idqtZvGCMswcqIPvQMDCa?si=oQhfzXDkRFCYRDtW16PkUg

Check out our sponsor:
www.xebia.com

www.wiserbees.com

www.masteringagility.org


Hosted by Ausha. See ausha.co/privacy-policy for more information.

  continue reading

142 episodes

Artwork
iconShare
 
Manage episode 496266205 series 2901400
Content provided by Sander Dur and Jim Sammons, Sander Dur, and Jim Sammons. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sander Dur and Jim Sammons, Sander Dur, and Jim Sammons or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

"Origin stories create die-hard fans. Once your story and your product are inseparable, you win."

In this powerful episode of Mastering Agility, Jim and Sander sit down with storytelling strategist Osita Ifezue to explore how strategic storytelling can reshape the way agile teams operate, connect with customers, and innovate beyond the status quo. Recorded at ScanAgile 2025, Osita shares how organizations like LEGO, Apple, Nike, and IKEA use storytelling to drive customer loyalty, enhance internal alignment, and navigate change.

Connect with Osita: (31) Osita Ifezue | LinkedIn

Check out Think About It! With Osita Ifezue Podcast: https://open.spotify.com/show/2idqtZvGCMswcqIPvQMDCa?si=oQhfzXDkRFCYRDtW16PkUg

Check out our sponsor:
www.xebia.com

www.wiserbees.com

www.masteringagility.org


Hosted by Ausha. See ausha.co/privacy-policy for more information.

  continue reading

142 episodes

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