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#122 Anchors, Bold Moves, and Flies on Urinals: The Subtle Power of Behavioral Science with Phill Agnew

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Manage episode 465050692 series 2901400
Content provided by Sander Dur and Jim Sammons, Sander Dur, and Jim Sammons. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sander Dur and Jim Sammons, Sander Dur, and Jim Sammons or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

💡 Description:
In this thought-provoking episode of Mastering Agility, Jim and Marge sit down with Phil Agnew, host of the UK’s #1 marketing podcast, Nudge. Together, they explore the fascinating world of behavioral science, revealing how subtle nudges shape our decisions, from marketing campaigns to everyday life.

Discover the psychology behind why we choose one option over another, the ethical considerations of influence, and how businesses (and individuals) can apply these principles for positive change. Whether it’s anchoring on menus, using loss aversion to boost performance, or avoiding the pitfalls of overused marketing tricks, this episode is packed with actionable insights and real-world examples.

🔑 What You’ll Learn:

  • The role of behavioral science in marketing and decision-making.

  • Why ethical influence is more critical than ever.

  • How businesses and individuals can use nudges to drive behavior.

  • The power of anchoring, loss aversion, and social proof.

  • Surprising examples of influence—from handwritten notes to painted flies on urinals!

Connect with Phill on LinkedIn: (10) Phill Agnew | LinkedIn

Check out Phill's podcast Nudge: Nudge Podcast

Check out our sponsor:
www.xebia.com

www.scrummatch.com

www.wiserbees.com

www.masteringagility.org

ScanAgile 2025 - ScanAgile


Hosted by Ausha. See ausha.co/privacy-policy for more information.

  continue reading

136 episodes

Artwork
iconShare
 
Manage episode 465050692 series 2901400
Content provided by Sander Dur and Jim Sammons, Sander Dur, and Jim Sammons. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sander Dur and Jim Sammons, Sander Dur, and Jim Sammons or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

💡 Description:
In this thought-provoking episode of Mastering Agility, Jim and Marge sit down with Phil Agnew, host of the UK’s #1 marketing podcast, Nudge. Together, they explore the fascinating world of behavioral science, revealing how subtle nudges shape our decisions, from marketing campaigns to everyday life.

Discover the psychology behind why we choose one option over another, the ethical considerations of influence, and how businesses (and individuals) can apply these principles for positive change. Whether it’s anchoring on menus, using loss aversion to boost performance, or avoiding the pitfalls of overused marketing tricks, this episode is packed with actionable insights and real-world examples.

🔑 What You’ll Learn:

  • The role of behavioral science in marketing and decision-making.

  • Why ethical influence is more critical than ever.

  • How businesses and individuals can use nudges to drive behavior.

  • The power of anchoring, loss aversion, and social proof.

  • Surprising examples of influence—from handwritten notes to painted flies on urinals!

Connect with Phill on LinkedIn: (10) Phill Agnew | LinkedIn

Check out Phill's podcast Nudge: Nudge Podcast

Check out our sponsor:
www.xebia.com

www.scrummatch.com

www.wiserbees.com

www.masteringagility.org

ScanAgile 2025 - ScanAgile


Hosted by Ausha. See ausha.co/privacy-policy for more information.

  continue reading

136 episodes

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