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Biggest MarTech Fail You've Ever Experienced?
Manage episode 522278452 series 3342603
MarTech platforms fail when brands can't bridge digital and physical experiences. Danielle Pederson, CMO at Amaze, explains how virtual merchandise creates real emotional connections with younger audiences. She discusses launching Amaze Digital Fits on Roblox to let users dress avatars and purchase matching physical products. The strategy treats gaming platforms as communication channels rather than just entertainment, recognizing how Gen Z builds community through digital-first interactions.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2360 episodes
Biggest MarTech Fail You've Ever Experienced?
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 522278452 series 3342603
MarTech platforms fail when brands can't bridge digital and physical experiences. Danielle Pederson, CMO at Amaze, explains how virtual merchandise creates real emotional connections with younger audiences. She discusses launching Amaze Digital Fits on Roblox to let users dress avatars and purchase matching physical products. The strategy treats gaming platforms as communication channels rather than just entertainment, recognizing how Gen Z builds community through digital-first interactions.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2360 episodes
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